World’s Longest Social Media Listicle
Posted on December 2, 2014
Although I can’t verify it with the folks at Guinness, Guy Kawasaki & Peg Fitzpatrick’s new book, The Art of Social Media quite possibly may be the world record holder for longest listicle. Their alternate title could be: 123 Quick & Dirty Social Media Tips. Because quite frankly, that’s what they offer in this book. But since they’re looking for book sales and not click throughs, perhaps their naming strategy was wise.
I was fortunate enough to get an advanced copy of the book, but you can buy it on December 4.
I believe this book is a good fit for:
- Small business owners & entrepreneurs that want to maximize their social media presence
- College students and new professionals seeking to enhance their social media skills and their personal brand
- Marketers that need to know about all the popular platforms but don’t know where to start
- PR professionals that want to understand social media tactics to help promote clients & their products
On the flip side, this book is not for:
- Advanced social media marketers looking for high-level thoughts on strategy
- Executives that you’re trying to “sell” on the role of social media in your organization
What you will learn
If you come in with the right expectations, this book delivers exactly what it promises in the table of contents. The 123-point social media listicle is broken into the following sections:
- How to optimize your profile
- How to feed the content monster
- How to perfect your posts
- How to respond to comments
- How to integrate social media and blogging
- How to get more followers
- How to socialize events
- How to run Google+ Hangouts on Air
- How to rock a Twitter chat
- How to avoid looking clueless
- How to optimize for individual platforms
- How to put everything together
What I thought
While I definitely don’t agree with all of the 123 tips in this book, many of them are valuable, and I’ve been using a lot of them for a while. Someone that wants to “jump into social media” and doesn’t want to spend days, weeks, or months trying to figure out what the heck they are doing will love this book. It’s a good companion for the lunch hour or a short burst of early morning reading, because the listicle format lends itself to stopping and starting. If you’re using this as your social media primer, I do, however, think it should be paired with something that focuses more on strategy, like Youtility or Trust Agents. I’d put this book on solid footing with Jab, Jab, Jab, Right Hook.
About the Authors
Guy Kawasaki is the chief evangelist of Canva, an online design service, and an executive fellow of the Haas School of Business at U.C. Berkeley. Previously, he was the chief evangelist of Apple and special advisor to the CEO of the Motorola business unit of Google. His many acclaimed books include The Art of the Start and Enchantment.
Peg Fitzpatrick is a social media strategist and popular blogger writing on her own website and across the web. Peg has spearheaded successful social-media campaigns for Motorola, Audi, Google, and Virgin as well as having been a brand ambassador for Kimpton Hotels. The Art of Social Media: Power Tips for Power Users is her first book.
Looking for another book about social media management?
If you work on a college or university campus, check out my eBook, How to Manage Social Media in Higher Education.