If You Create Shareable Content, Facebook Will Prompt Users to Like Your Page

Tonight I shared a link to the book I’m currently reading (actually, listening to) on Facebook, and noticed something new—a message under my shared link encouraging me to like the Amazon Facebook Page. This is the first time I’ve noticed this on the social network, although it appears Inside Facebook reported something similar last month. […]

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Web Analytics for Higher Education: My First Online Course

Note: I was not asked to write this blog post, nor did I receive any compensation. I’m taking this opportunity to tell others about a professional development experience that I found to be extremely valuable. I believe a mark of a good leader (or employee) is recognizing what you do not know. This fall, it […]

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#HEWEB12 Wrap-Up and Reflection

Although I think I managed to keep my tweets to a minimum, I spent the last three days at the Higher Education Web Professionals annual conference in Milwaukee. It sure is convenient that they held the conference about 15 minutes from my house! The conference wasn’t exactly what I expected. I thought I would come […]

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Ungeeked: How it will influence my campus website

As a Director of Marketing & Communication on a small campus, lots of things fall under my purview that would be parceled out at a large university.  Case in point: the campus website.  It’s no secret on our campus that I think our site needs some major improvements, but a complete overhaul is likely 2-3 years away.  However, there […]

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