Higher Ed Social Media Metrics

This post was originally written for the Higher Ed Experts Faculty Voices series. As a member of the faculty, I teach Social Media Measurement for Higher Ed, a 4-week online certificate course to help higher education professionals improve their ability to quantify their social media efforts. In addition to discussion higher ed social media metrics, […]

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Some Thoughts Before You Rant About The FAFSA “Twitter Fail”

Tonight, the @FAFSA Twitter account got a lot of attention. It was mentioned by ABC News and Vox.com, and I’m sure it’s just a matter of time before it hits the Huffington Post and Mashable. One of the leaders of #FAchat (the Financial Aid Twitter Chat) has also weighed in on their blog. The tweet every one […]

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Challenges & Opportunities for Solo Social Media Professionals (A #SoloSocial Chat Recap)

March 31, 2014 was Opening Day, not only for Major League Baseball, but also for the #SoloSocial community chat! My home team—the Milwaukee Brewers—delivered a victory, and this group of dedicated professionals did as well. With about 10 participants in our inaugural Twitter chat, the conversation was flying so fast and furious that I didn’t […]

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Gather Round, Solo Social Media Professionals!

On Sunday, March 9, 2014 over 75 people gathered in a conference room at South by Southwest Interactive. They were there to talk about one thing: what it feels like to be alone. No, it wasn’t a group therapy session. Everyone in the room was a solo social media professional—working on their own to manage […]

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People Are Mean—Deal With It. A Guide For Social Media & Community Managers

No one likes to be the target of insults and name calling. If you manage a company social media account, however, it’s part of the job. I’ve had multiple co-workers tell me they could never imagine doing what I do because of the comments I deal with (I manage social media for a student loan […]

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Twitter Boot Camp: Find Out What All The Fuss Is About

It’s 2013, and you still don’t know why everyone is talking about Twitter. There are hashtags in the corner of the screen during all your favorite TV shows, all the ads in your magazines say Tweet Us!, and even your coworkers are talking about what they saw on Twitter last night. It’s time to get with […]

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How To Add A Live Twitter Feed To Your PowerPoint Presentation

Last week I felt like I climbed Mount Everest, in a super nerdy way. While preparing for an upcoming conference presentation, I figured out how to embed a live Twitter feed into my PowerPoint (yes, PPT. Sorry Keynote users, I’m not at your level). Instructions to do this used to be easy to find in […]

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Event Twitter Feeds Provide Unexpected Insights

Last weekend I had the opportunity to attend the UW-Milwaukee Drag Show. For years, this event has been sponsored by the UWM LGBT Resource Center to support Milwaukee’s Project Q. Students and professional performers mix on-stage to celebrate their ability to express themselves in an inclusive environment. When I arrived at the event I was […]

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How To Conduct A Social Media Training That Works

Even though Facebook, Twitter and other platforms aren’t exactly new, there is still a need for social media training in many organizations. According to the Pew Internet & American Life Project, 65% of online U.S. adults use social media. Although that’s a majority, there are plenty more prospective users that have not yet jumped on […]

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Expertise Without Experience: Enough is Enough

This afternoon I was browsing the website of a higher education professional association. One of the upcoming events was a webinar on how to effectively manage your institution’s social media presence. I hadn’t heard of the presenter, so I did a quick search on Twitter. I found a person who hasn’t tweeted since April and […]

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