Higher Ed Advice: How To Determine Institutional Voice on Social Media

This post was originally written for the Higher Ed Experts Faculty Voices series. As a member of the faculty, I teach Social Media Measurement for Higher Ed, a 4-week online certificate course to help higher education professionals improve their ability to quantify their social media efforts. In addition to discussing higher ed social media metrics, […]

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4 Reasons To Use Social Media Listening in Higher Education

This post was originally written for the Higher Ed Experts Faculty Voices series. As a member of the faculty, I teach Social Media Measurement for Higher Ed, a 4-week online certificate course to help higher education professionals improve their ability to quantify their social media efforts. In addition to discussion higher ed social media metrics, […]

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ACPA 2016 Genius Lab: Introduction to Social Media Monitoring

Today I had the pleasure of presenting an ACPA Genius Lab—a 15 minute presentation meant to provide a quick introduction on a technology topic for attendees. I gave an overview of social media monitoring: what it is, why to use it, how it works, and what tools you might use. Since this was a student […]

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I’m Joining The Faculty of the CASE Social Media & Community Conference

I’ve got some exciting news to share with you! I’m honored to join the faculty of the 2016 CASE Social Media and Community Conference. Whenever folks ask me to name the best higher ed social media conferences, #CASESMC is always in the top three. This year’s conferences is March 30 – April 1 in Chicago. […]

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Seminar: Social Media & Professional Networking

Social media has played an integral role in my career, ever since I realized in 2009 that Twitter could be used to connect with colleagues all around the world. Over the last six years I’ve used Twitter, LinkedIn, and even Facebook to build my professional network of over 4,000 individuals. Through this network I’ve found […]

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Choose Online Professional Development

Most of us will participate in professional development during the coming year. For many, this professional development will take place online. Online training has many benefits, including o lengthy travel and a flexible schedule. But will you get the maximum benefit from your online professional development? Here’s how. Get past the myths & setting expectations […]

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Create Your First Professional Conference Presentation

Have you ever wondered how people get on the agenda at professional conferences? Whether your state professional association or an international conference like South by Southwest, the answer is often the same: they submitted an idea. So why haven’t you appeared on one of these agendas? This year, I encourage you to deliver your first professional […]

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Manage Your Facebook Page in 2 Hours per Week

If you’re cautious about maintaining a Facebook page because of a potential drain on resources, here are some quick tips that will allow most campus departments to manage their Facebook page in only two hours per week. Develop a notification & response procedure If you’re constantly interrupting your other work to check your Facebook page […]

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Gather Round, Solo Social Media Professionals!

On Sunday, March 9, 2014 over 75 people gathered in a conference room at South by Southwest Interactive. They were there to talk about one thing: what it feels like to be alone. No, it wasn’t a group therapy session. Everyone in the room was a solo social media professional—working on their own to manage […]

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Advanced Social Media Training for Higher Education Professionals

I’ve often complained about the lack of advanced social media training available for those of us that have become specialists. No matter the size of the conference, “Social Media 101” seems to rule the day. So, I was pleasantly surprised to hear that Karine Joly of Higher Ed Experts is planning the Higher Ed Advanced […]

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