Gateway Technical College Keynote Slides: Communicating With Students In The Digital Age

A few weeks ago I had the honor of delivering the keynote address for the kickoff of Spring Professional Development Week at Gateway Technical College. I shared data about the adoption of various communication platforms by college students, and findings from my dissertation and the National Survey of Student Engagement that suggest that the use […]

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4 Things I’ve Learned Teaching Social Media Measurement To Higher Education Professionals

I’ve been teaching the Higher Ed Experts’ social media measurement class for two years. Dozens of students from three countries, working in functional areas including admissions, alumni affairs, career services, development, marketing and communications, and academic program management, have devoted four weeks to improve the measurement of their social media program. I’ve enjoyed spending my […]

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Social Media Metrics or Goals: What Comes First?

The #1 Social Media Measurement Question I Hear When I meet new higher ed pros at conferences and they find out I teach a course in social media measurement, I’m frequently asked, “What’s the number one thing every social media professional should measure?” This is an impossible question to answer. It’s almost as difficult as, “What […]

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Higher Ed Advice: How To Determine Institutional Voice on Social Media

This post was originally written for the Higher Ed Experts Faculty Voices series. As a member of the faculty, I teach Social Media Measurement for Higher Ed, a 4-week online certificate course to help higher education professionals improve their ability to quantify their social media efforts. In addition to discussing higher ed social media metrics, […]

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4 Reasons To Use Social Media Listening in Higher Education

This post was originally written for the Higher Ed Experts Faculty Voices series. As a member of the faculty, I teach Social Media Measurement for Higher Ed, a 4-week online certificate course to help higher education professionals improve their ability to quantify their social media efforts. In addition to discussion higher ed social media metrics, […]

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ACPA 2016 Genius Lab: Introduction to Social Media Monitoring

Today I had the pleasure of presenting an ACPA Genius Lab—a 15 minute presentation meant to provide a quick introduction on a technology topic for attendees. I gave an overview of social media monitoring: what it is, why to use it, how it works, and what tools you might use. Since this was a student […]

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I’m Joining The Faculty of the CASE Social Media & Community Conference

I’ve got some exciting news to share with you! I’m honored to join the faculty of the 2016 CASE Social Media and Community Conference. Whenever folks ask me to name the best higher ed social media conferences, #CASESMC is always in the top three. This year’s conferences is March 30 – April 1 in Chicago. […]

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Seminar: Social Media & Professional Networking

Social media has played an integral role in my career, ever since I realized in 2009 that Twitter could be used to connect with colleagues all around the world. Over the last six years I’ve used Twitter, LinkedIn, and even Facebook to build my professional network of over 4,000 individuals. Through this network I’ve found […]

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Choose Online Professional Development

Most of us will participate in professional development during the coming year. For many, this professional development will take place online. Online training has many benefits, including o lengthy travel and a flexible schedule. But will you get the maximum benefit from your online professional development? Here’s how. Get past the myths & setting expectations […]

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Create Your First Professional Conference Presentation

Have you ever wondered how people get on the agenda at professional conferences? Whether your state professional association or an international conference like South by Southwest, the answer is often the same: they submitted an idea. So why haven’t you appeared on one of these agendas? This year, I encourage you to deliver your first professional […]

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