Facebook Ads Update

I logged in to update my Facebook ads today and noticed that the interface had changed again. The “Create an Ad” interface is now dynamic—populated based on what you’re trying to advertise (URL, page, group, app or event). After you indicate your ad’s destination, it asks you what you want to promote (on a Facebook […]

Read More

Why I Will Never Be A Social Media Director

Social media is trendy (even if it’s useful). Large companies have positions and even entire departments dedicated to engaging customers on social media. The University of Michigan recently hired a social media director for a cool $100,000 salary. People like me, who enjoy, understand and effectively utilize social media, dream about a gig that lets […]

Read More

Look Who’s Not Online

If you poke around this blog, you’ll find that I live a lot of my life online. You ‘re clearly online if you’re reading this (unless someone gave you a printout). I’ve been online since I was 15. I don’t remember much of life without the internet. I read a new report from the Pew […]

Read More

How To Conduct A Social Media Training That Works

Even though Facebook, Twitter and other platforms aren’t exactly new, there is still a need for social media training in many organizations. According to the Pew Internet & American Life Project, 65% of online U.S. adults use social media. Although that’s a majority, there are plenty more prospective users that have not yet jumped on […]

Read More

Why Aren’t We Adopting Next Generation Student Support Technologies?

Because they require us to change, and most of us aren’t ready or able to. At South by Southwest EDU, I had the chance to see Michael Staton, Brian Co, and representatives of the Bill & Melinda Gates Foundation speak about next generation student support technologies. As the panelists explained quite eloquently how their products […]

Read More

What’s Working With Social Media In Higher Education?

One month from today, innovators, nerds and social media gurus ninjas people will engage in a core conversation about “Effective Social Media Presence in Higher Education.” The only problem is YOU might not be there. This lightly lubricated conversation (yes, we’re trying to procure beer) will happen at South By Southwest. Deborah Maue and I […]

Read More

Can Game Dynamics Improve Attendance, Grades, and Engagement In A Large Lecture Course?

Update: this proposal was not funded through the Digital Media & Learning Competition. We’re still seeking funding. Please visit Rey Junco’s blog for more details. As my friend/colleague/mentor Rey Junco blogged yesterday, we’ve submitted a research proposal to the Digital Media & Learning Competition. We’re seeking funding for a study that will integrate game dynamics […]

Read More

Why does social media matter in higher education?

I’m knee-deep in the literature review for my dissertation, and I’ve promised my mentor that I will finish it by the end of the semester. So far, my literature review is focused on two broad areas: theoretical frameworks for student success and the available evidence of the effect of social media use in higher education. […]

Read More

Thinking Social at the University of Florida

Update: We had a great time doing this. Thanks to everyone who participated, watched, and followed along on Twitter!  Watch the video archive here: Part 1 & Part 2 and check out Ed’s  #thinkingsocial storify I’m spending the next five days with the Thinking Social team at the University of Florida. We’re engaging in some pretty […]

Read More

When (and why) Will College Students Adopt Google+?

One of the main points of feedback I received from last week’s post, Google+ Implications for University Recruitment, was that college students may never use the service like they use Facebook.  I don’t discard this criticism.  As a fact, I think it’s relevant to much of the conversation about social media and higher education, including […]

Read More