4 Reasons To Use Social Media Listening in Higher Education

This post was originally written for the Higher Ed Experts Faculty Voices series. As a member of the faculty, I teach Social Media Measurement for Higher Ed, a 4-week online certificate course to help higher education professionals improve their ability to quantify their social media efforts. In addition to discussion higher ed social media metrics, […]

Read More

8 Steps To Choose Social Media Monitoring Software

This post was originally written for the Higher Ed Experts Faculty Voices series. As a member of the faculty, I teach Social Media Measurement for Higher Ed, a 4-week online certificate course to help higher education professionals improve their ability to quantify their social media efforts. A comprehensive social media program includes social listening. Also […]

Read More

New Data Supporting Faculty Use of Text Messaging With Students

Last week, Inside Higher Ed published an essay advocating that faculty members should text their students. The author, Karen Costa—an adjunct instructor who is clearly going above and behind the requirements of her non-tenured position—lists a number of reasons she believes that faculty should exchange text messages with their students. The following are a few […]

Read More

Exploring Jelly – 2014’s First New Social Platform

Earlier this week Biz Stone released Jelly, a mobile application that allows for visual Q&A with your extended social network. Stone describes it as a search engine that “uses photos and people from your social networks to get you answers.” How It Works Here’s an example of how I used Jelly today: I received three […]

Read More

Facebook’s “New News Feed” Announcement

Today, Facebook announced a major revision of their News Feed. In case you missed it, I live tweeted it for you! Check out the Storify, or read the text version below. If you want to sign up for beta access to the new News Feed before you finish reading this post, go right ahead. 🙂 […]

Read More

Facebook Graph Search for Business

The night I got Graph Search beta access, I wrote about opportunities it presented for college campuses. The next day, I received a phone call from the organizer of the Central Wisconsin Social Media Conference asking me to present my ideas to a business audience. The result was this presentation, which I gave for the […]

Read More

Event Twitter Feeds Provide Unexpected Insights

Last weekend I had the opportunity to attend the UW-Milwaukee Drag Show. For years, this event has been sponsored by the UWM LGBT Resource Center to support Milwaukee’s Project Q. Students and professional performers mix on-stage to celebrate their ability to express themselves in an inclusive environment. When I arrived at the event I was […]

Read More

What I’m Reading: Trust Agents

Trust Agents is not a hot new book. It’s been on bookshelves since 2009, and was a New York Times best bestseller not long after publication. So, when I picked up the book in early 2013, I was skeptical as to what it could teach me about “using the web to build influence, improve reputation, and […]

Read More

Web Analytics for Higher Education: My First Online Course

Note: I was not asked to write this blog post, nor did I receive any compensation. I’m taking this opportunity to tell others about a professional development experience that I found to be extremely valuable. I believe a mark of a good leader (or employee) is recognizing what you do not know. This fall, it […]

Read More

How To Create Effective YouTube Video Training

Delivering effective training via pre-recorded video is not as easy as you might think. Follow the tips here and you’ll be well on your way to success. Maintain eye contact. Yes, you can maintain eye contact with an audience you can’t see. The key is to look right into the lens of your web cam. […]

Read More