Two Topics That SXSW Should Feature – Please Help!

You may have heard of South by Southwest. Originally a music festival, it’s now an almost month-long mashup of events each spring that focus on music, technology & society, film, and education. The event is huge. Seriously, huge. Last year over 70,000 people attended the conference from 95 countries. There are over 2,000 sessions included […]

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Gather Round, Solo Social Media Professionals!

On Sunday, March 9, 2014 over 75 people gathered in a conference room at South by Southwest Interactive. They were there to talk about one thing: what it feels like to be alone. No, it wasn’t a group therapy session. Everyone in the room was a solo social media professional—working on their own to manage […]

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SXSW Interactive Is A Crazy Mess—Here’s How To Make Sense Of It

Yes, I’m one of the thousands of people in Austin this week for South by Southwest Interactive. This is my third year attending the conference. I came in 2011 at the suggestion of a mentor, and in 2012 after being selected to lead a core conversation with Deb Maue. I took last year off, and […]

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Create a Space for Conversation With Solo Social Media Professionals at SXSW 2014

Update: This proposal was accepted, and I invite all solo social media professionals to join me on Sunday, March 9 at 12:30 in the Brazos room at the Courtyard Marriot. We’ll explore many of the questions in the proposal, as well as a few others. Should be a fantastic conversation! —– Most of you know […]

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South by Southwest: Effective Social Media Presence In Higher Education

On Friday, Deb Maue and I led our core conversation at South by Southwest Interactive. I could tell you a lot about it, but Rob Evans did a phenomenal job with his storify. So here it is: [View the story “Higher Ed at SXSW Packs the House” on Storify]

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Why Aren’t We Adopting Next Generation Student Support Technologies?

Because they require us to change, and most of us aren’t ready or able to. At South by Southwest EDU, I had the chance to see Michael Staton, Brian Co, and representatives of the Bill & Melinda Gates Foundation speak about next generation student support technologies. As the panelists explained quite eloquently how their products […]

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What’s Working With Social Media In Higher Education?

One month from today, innovators, nerds and social media gurus ninjas people will engage in a core conversation about “Effective Social Media Presence in Higher Education.” The only problem is YOU might not be there. This lightly lubricated conversation (yes, we’re trying to procure beer) will happen at South By Southwest. Deborah Maue and I […]

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Why Your Marketing Staff Shouldn’t Live In Silos

I’m still paging through my SXSW World magazine, and it’s proving to be a treasure trove of bad marketing. After writing about the disastrous Miller Lite ad, I decided to scan every QR code in the magazine, just to see how they were being used. Next up was an add for Can We Network, which, […]

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Miller Lite Demonstrates How Not To Use QR Codes, Run Contests, Or… Effectively Market At All

I received my SXSW World magazine today. After turning a few pages, I saw a Miller Lite ad prominently featuring a QR code. I was pretty excited to scan the code. That excitement was quickly replaced by disappointment. Miller Lite’s marketers really failed at this one. Why? Oh, let me count the ways: QR code […]

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Help Put Higher Education & Social Media on the National Stage

I’m ready to give South By Southwest Interactive another try, even after my luke-warm feelings about the 2011 event. Why? Two reasons, really: 1) I think approaching the event differently (as in, exactly the opposite of a higher ed conference) will improve my experience, and 2) I want to contribute my thoughts and knowledge to […]

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