4 Things I’ve Learned Teaching Social Media Measurement To Higher Education Professionals

I’ve been teaching the Higher Ed Experts’ social media measurement class for two years. Dozens of students from three countries, working in functional areas including admissions, alumni affairs, career services, development, marketing and communications, and academic program management, have devoted four weeks to improve the measurement of their social media program. I’ve enjoyed spending my […]

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I’m Joining the CASE Summer Institute Faculty

I’m not afraid to say it—CASE has become one of my favorite higher education professional organizations. They are involved on social media, produce quality publications, and their events are always well-executed (including the wifi, coffee, and catering!) So, I’m very excited to announce that I will joining the faculty of the 2017 Summer Institute in Communications and Marketing. […]

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Social Media Metrics or Goals: What Comes First?

The #1 Social Media Measurement Question I Hear When I meet new higher ed pros at conferences and they find out I teach a course in social media measurement, I’m frequently asked, “What’s the number one thing every social media professional should measure?” This is an impossible question to answer. It’s almost as difficult as, “What […]

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Social Listening in Higher Ed – #AMAHigherEd Presentation

Session Summary I’m writing this from the Orlando airport, on my way home after attending the 2016 American Marketing Association’s Symposium for the Marketing of Higher Education. It was an absolutely fantastic conference—a good mix of inspiring keynotes, informative sessions, and valuable networking. On Monday, I had the opportunity to co-present a session on social listening […]

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Building A Higher Ed Social Media Budget

This post was originally written for the Higher Ed Experts Faculty Voices series. As a member of the faculty, I teach Social Media Measurement for Higher Ed, a 4-week online certificate course to help higher education professionals improve their ability to quantify their social media efforts. In addition to discussing higher ed social media metrics, […]

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Social Media Metrics Webinar

In September I teamed up with the Direct Marketing Association to present an overview of the article I authored in the 2016 DMA Analytics Journal, Make Metrics Matter: Translating Social Media for Executives. The recording is now available—consider it a free social media metrics webinar! In this 7 minute and 30 second video, I touch on some of the […]

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Higher Ed Advice: How To Determine Institutional Voice on Social Media

This post was originally written for the Higher Ed Experts Faculty Voices series. As a member of the faculty, I teach Social Media Measurement for Higher Ed, a 4-week online certificate course to help higher education professionals improve their ability to quantify their social media efforts. In addition to discussing higher ed social media metrics, […]

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Publication Announcement: Engaging the Digital Generation

I am pleased to announce that the newest volume of New Directions in Student Services, Engaging The Digital Generation, is now available for pre-order (and should be released this month). Edited by Josie Ahlquist and Ed Cabellon, this monograph brings together research and practical guidance for student affairs practitioners that want to better understand how […]

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4 Reasons To Use Social Media Listening in Higher Education

This post was originally written for the Higher Ed Experts Faculty Voices series. As a member of the faculty, I teach Social Media Measurement for Higher Ed, a 4-week online certificate course to help higher education professionals improve their ability to quantify their social media efforts. In addition to discussion higher ed social media metrics, […]

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By Request: Resources For Aspiring Social Media Professionals

I often get emails from students, young professionals, and career changers asking for advice on how to break into the field of social media. This post gathers all the resources for social media professionals I recommend and the advice I provide. This list is not specific to higher education social media marketers (I’ll write another post gathering […]

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