Why This Social Media Strategist Doesn’t Worry About Job Security

While browsing LinkedIn this evening, I came across A Requiem for the Social Media Specialist. It’s one of many posts this year that have proclaimed that most everyone with “social media” in their job title will be looking for a job sooner than they realize. It seems that these articles have increased proportionately with the social […]

Read More

Some Thoughts Before You Rant About The FAFSA “Twitter Fail”

Tonight, the @FAFSA Twitter account got a lot of attention. It was mentioned by ABC News and Vox.com, and I’m sure it’s just a matter of time before it hits the Huffington Post and Mashable. One of the leaders of #FAchat (the Financial Aid Twitter Chat) has also weighed in on their blog. The tweet every one […]

Read More

Stop Complaining About Your Facebook Reach & Start Creating Content For Your Fans

It seems like Facebook page managers have been complaining about declining organic reach forever (well, it’s probably only been a year or so, but that’s forever in social media terms). Every once in a while I get in a debate on Twitter and take the position that it’s brands’ fault for creating crappy content to […]

Read More

Gather Round, Solo Social Media Professionals!

On Sunday, March 9, 2014 over 75 people gathered in a conference room at South by Southwest Interactive. They were there to talk about one thing: what it feels like to be alone. No, it wasn’t a group therapy session. Everyone in the room was a solo social media professional—working on their own to manage […]

Read More

Why Colleges Should Still Use Facebook Despite Declining Teen Usage

I’m going to come right out and say it: I don’t think the reported decline in Facebook use by teenagers is anything that marketers & communicators should be seriously concerned about. While we’ve been talking about this for months, this particular diatribe was sparked by a blog post included in the daily email of a […]

Read More

Dual Book Review: Youtility & Jab, Jab, Jab, Right Hook

I wrapped up 2013 by reading two of the most hailed social media books of the year, Youtility by Jay Baer and Jab, Jab, Jab, Right Hook by Gary Vaynerchuk (JJJRH). I’ll preface this review by saying that I’ve been working with social media for business in some capacity since 2009, and in a dedicated […]

Read More

LinkedIn Notifies Alumni That Their Alma Mater Has A University Page

If you work in University Communications or Alumni Relations and your campus has a LinkedIn University page, you should probably check on it today. Last night, LinkedIn sent an email to alumni of many of these campuses notifying them that their school is now on LinkedIn (even if they had been there for a while). […]

Read More

Exploring Klout’s New “What To Post” Feature

I recently received an email from Klout promising me that “my exclusive access is waiting.” It was referring to Klout’s new What to Post feature, which–according to the email–promises to help you “discover and share great content based on the topics you’re most passionate about.” While I thought this was pretty useless for my personal […]

Read More

How To Use Facebook For Market Research

This post should start with a few disclaimers: I have no formal training in market research, although I am a trained researcher at the doctoral level I’ve been very interested in social media for professional use for the last four years For the last year my professional position has focused exclusively on social media for […]

Read More

Advanced Social Media Training for Higher Education Professionals

I’ve often complained about the lack of advanced social media training available for those of us that have become specialists. No matter the size of the conference, “Social Media 101” seems to rule the day. So, I was pleasantly surprised to hear that Karine Joly of Higher Ed Experts is planning the Higher Ed Advanced […]

Read More