Let’s Not Shame Higher Ed For Using Facebook Ads

This week The Chronicle of Higher Education published an article that read like an expose. The juicy topic? Colleges using application information to target Facebook Ads to students through its Custom Audiences platform. The official tweet for the story read, “Colleges are engaged in ‘the same practices that these Russian operatives used’ to influence the […]

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4 Things I’ve Learned Teaching Social Media Measurement To Higher Education Professionals

I’ve been teaching the Higher Ed Experts’ social media measurement class for two years. Dozens of students from three countries, working in functional areas including admissions, alumni affairs, career services, development, marketing and communications, and academic program management, have devoted four weeks to improve the measurement of their social media program. I’ve enjoyed spending my […]

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I’m Joining the CASE Summer Institute Faculty

I’m not afraid to say it—CASE has become one of my favorite higher education professional organizations. They are involved on social media, produce quality publications, and their events are always well-executed (including the wifi, coffee, and catering!) So, I’m very excited to announce that I will joining the faculty of the 2017 Summer Institute in Communications and Marketing. […]

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Moving From Wow to Why

Think about that least time you heard one of your colleagues talk about a wow-inducing social media campaign from a campus. “Wow, did you see that awesome Can’t Stop The Feeling video that campus made for graduation?” “This school is on Snapchat and does student takeovers every week—wow!” “Wow, I can’t believe a mascot can […]

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Social Media Metrics Webinar

In September I teamed up with the Direct Marketing Association to present an overview of the article I authored in the 2016 DMA Analytics Journal, Make Metrics Matter: Translating Social Media for Executives. The recording is now available—consider it a free social media metrics webinar! In this 7 minute and 30 second video, I touch on some of the […]

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By Request: Resources For Aspiring Social Media Professionals

I often get emails from students, young professionals, and career changers asking for advice on how to break into the field of social media. This post gathers all the resources for social media professionals I recommend and the advice I provide. This list is not specific to higher education social media marketers (I’ll write another post gathering […]

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8 Steps To Choose Social Media Monitoring Software

This post was originally written for the Higher Ed Experts Faculty Voices series. As a member of the faculty, I teach Social Media Measurement for Higher Ed, a 4-week online certificate course to help higher education professionals improve their ability to quantify their social media efforts. A comprehensive social media program includes social listening. Also […]

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5 Reasons to Export Facebook Insights

This post was originally written for the Higher Ed Experts Faculty Voices series. As a member of the faculty, I teach Social Media Measurement for Higher Ed, a 4-week online certificate course to help higher education professionals improve their ability to quantify their social media efforts. Do you rely on the Facebook Insights dashboard, or […]

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Catch Liz Discussing Social Media Success on the Student Affairs Spectacular Podcast

A few weeks ago, I had the pleasure of speaking with Dustin Ramsdell about my experience managing social media in higher education. Now, the episode of the Student Affairs Spectacular podcast is live! We start off as all great conversations do, talking about the weather, and then dive into questions about: My professional journey A […]

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World’s Longest Social Media Listicle

Although I can’t verify it with the folks at Guinness, Guy Kawasaki & Peg Fitzpatrick’s new book, The Art of Social Media quite possibly may be the world record holder for longest listicle. Their alternate title could be: 123 Quick & Dirty Social Media Tips. Because quite frankly, that’s what they offer in this book. But since they’re […]

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