Social Media Metrics Webinar

In September I teamed up with the Direct Marketing Association to present an overview of the article I authored in the 2016 DMA Analytics Journal, Make Metrics Matter: Translating Social Media for Executives. The recording is now available—consider it a free social media metrics webinar! In this 7 minute and 30 second video, I touch on some of the […]

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By Request: Resources For Aspiring Social Media Professionals

I often get emails from students, young professionals, and career changers asking for advice on how to break into the field of social media. This post gathers all the resources for social media professionals I recommend and the advice I provide. This list is not specific to higher education social media marketers (I’ll write another post gathering […]

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8 Steps To Choose Social Media Monitoring Software

This post was originally written for the Higher Ed Experts Faculty Voices series. As a member of the faculty, I teach Social Media Measurement for Higher Ed, a 4-week online certificate course to help higher education professionals improve their ability to quantify their social media efforts. A comprehensive social media program includes social listening. Also […]

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5 Reasons to Export Facebook Insights

This post was originally written for the Higher Ed Experts Faculty Voices series. As a member of the faculty, I teach Social Media Measurement for Higher Ed, a 4-week online certificate course to help higher education professionals improve their ability to quantify their social media efforts. Do you rely on the Facebook Insights dashboard, or […]

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Catch Liz Discussing Social Media Success on the Student Affairs Spectacular Podcast

A few weeks ago, I had the pleasure of speaking with Dustin Ramsdell about my experience managing social media in higher education. Now, the episode of the Student Affairs Spectacular podcast is live! We start off as all great conversations do, talking about the weather, and then dive into questions about: My professional journey A […]

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World’s Longest Social Media Listicle

Although I can’t verify it with the folks at Guinness, Guy Kawasaki & Peg Fitzpatrick’s new book, The Art of Social Media quite possibly may be the world record holder for longest listicle. Their alternate title could be: 123 Quick & Dirty Social Media Tips. Because quite frankly, that’s what they offer in this book. But since they’re […]

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Why This Social Media Strategist Doesn’t Worry About Job Security

While browsing LinkedIn this evening, I came across A Requiem for the Social Media Specialist. It’s one of many posts this year that have proclaimed that most everyone with “social media” in their job title will be looking for a job sooner than they realize. It seems that these articles have increased proportionately with the social […]

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Some Thoughts Before You Rant About The FAFSA “Twitter Fail”

Tonight, the @FAFSA Twitter account got a lot of attention. It was mentioned by ABC News and Vox.com, and I’m sure it’s just a matter of time before it hits the Huffington Post and Mashable. One of the leaders of #FAchat (the Financial Aid Twitter Chat) has also weighed in on their blog. The tweet every one […]

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Stop Complaining About Your Facebook Reach & Start Creating Content For Your Fans

It seems like Facebook page managers have been complaining about declining organic reach forever (well, it’s probably only been a year or so, but that’s forever in social media terms). Every once in a while I get in a debate on Twitter and take the position that it’s brands’ fault for creating crappy content to […]

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Gather Round, Solo Social Media Professionals!

On Sunday, March 9, 2014 over 75 people gathered in a conference room at South by Southwest Interactive. They were there to talk about one thing: what it feels like to be alone. No, it wasn’t a group therapy session. Everyone in the room was a solo social media professional—working on their own to manage […]

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