Social Media Keynote Speech at Penn State

On Monday I was invited to give the opening keynote speech for the Penn State Social Media Summit, a gathering of over 100 campus communicators from all over the state that work with social media. The crowd was pretty active on Twitter—you can view all the tweets in the Storify (just to warn you, it starts […]

Read More

Manage Your Facebook Page in 2 Hours per Week

If you’re cautious about maintaining a Facebook page because of a potential drain on resources, here are some quick tips that will allow most campus departments to manage their Facebook page in only two hours per week. Develop a notification & response procedure If you’re constantly interrupting your other work to check your Facebook page […]

Read More

Why This Social Media Strategist Doesn’t Worry About Job Security

While browsing LinkedIn this evening, I came across A Requiem for the Social Media Specialist. It’s one of many posts this year that have proclaimed that most everyone with “social media” in their job title will be looking for a job sooner than they realize. It seems that these articles have increased proportionately with the social […]

Read More

Some Thoughts Before You Rant About The FAFSA “Twitter Fail”

Tonight, the @FAFSA Twitter account got a lot of attention. It was mentioned by ABC News and Vox.com, and I’m sure it’s just a matter of time before it hits the Huffington Post and Mashable. One of the leaders of #FAchat (the Financial Aid Twitter Chat) has also weighed in on their blog. The tweet every one […]

Read More

Do You Know When Your Facebook Fans Are Online?

This is a very short post, because it really doesn’t need much explanation. The Facebook page I manage targets current and recent college students. If you work in social media marketing, you have probably been told that this population is using Facebook less and less. While I’ll diligently watch these trends, the data I’m seeing […]

Read More

Stop Complaining About Your Facebook Reach & Start Creating Content For Your Fans

It seems like Facebook page managers have been complaining about declining organic reach forever (well, it’s probably only been a year or so, but that’s forever in social media terms). Every once in a while I get in a debate on Twitter and take the position that it’s brands’ fault for creating crappy content to […]

Read More

Challenges & Opportunities for Solo Social Media Professionals (A #SoloSocial Chat Recap)

March 31, 2014 was Opening Day, not only for Major League Baseball, but also for the #SoloSocial community chat! My home team—the Milwaukee Brewers—delivered a victory, and this group of dedicated professionals did as well. With about 10 participants in our inaugural Twitter chat, the conversation was flying so fast and furious that I didn’t […]

Read More

Gather Round, Solo Social Media Professionals!

On Sunday, March 9, 2014 over 75 people gathered in a conference room at South by Southwest Interactive. They were there to talk about one thing: what it feels like to be alone. No, it wasn’t a group therapy session. Everyone in the room was a solo social media professional—working on their own to manage […]

Read More

People Are Mean—Deal With It. A Guide For Social Media & Community Managers

No one likes to be the target of insults and name calling. If you manage a company social media account, however, it’s part of the job. I’ve had multiple co-workers tell me they could never imagine doing what I do because of the comments I deal with (I manage social media for a student loan […]

Read More

LinkedIn Notifies Alumni That Their Alma Mater Has A University Page

If you work in University Communications or Alumni Relations and your campus has a LinkedIn University page, you should probably check on it today. Last night, LinkedIn sent an email to alumni of many of these campuses notifying them that their school is now on LinkedIn (even if they had been there for a while). […]

Read More