What Does “Social Media Strategy” Mean?

This post was originally written for the Higher Ed Experts Faculty Voices series. As a member of the faculty, I teach Social Media Measurement for Higher Ed, a 4-week online certificate course to help higher education professionals improve their ability to quantify their social media efforts. In addition to discussing higher ed social media metrics, […]

Read More

Building A Higher Ed Social Media Budget

This post was originally written for the Higher Ed Experts Faculty Voices series. As a member of the faculty, I teach Social Media Measurement for Higher Ed, a 4-week online certificate course to help higher education professionals improve their ability to quantify their social media efforts. In addition to discussing higher ed social media metrics, […]

Read More

By Request: Resources For Aspiring Social Media Professionals

I often get emails from students, young professionals, and career changers asking for advice on how to break into the field of social media. This post gathers all the resources for social media professionals I recommend and the advice I provide. This list is not specific to higher education social media marketers (I’ll write another post gathering […]

Read More

Colleges & Universities Need To Buy Social Media Monitoring Software

Quite often, I see higher education social media professionals dreaming about all the things they would do if they had more staff. The desire for more staff is understandable, since it seems the majority of higher ed social media teams consist of one person (based on a very unscientific Twitter poll I conducted earlier this […]

Read More

ACPA 2016 Genius Lab: Introduction to Social Media Monitoring

Today I had the pleasure of presenting an ACPA Genius Lab—a 15 minute presentation meant to provide a quick introduction on a technology topic for attendees. I gave an overview of social media monitoring: what it is, why to use it, how it works, and what tools you might use. Since this was a student […]

Read More

Higher Ed Social Media Metrics

This post was originally written for the Higher Ed Experts Faculty Voices series. As a member of the faculty, I teach Social Media Measurement for Higher Ed, a 4-week online certificate course to help higher education professionals improve their ability to quantify their social media efforts. In addition to discussion higher ed social media metrics, […]

Read More

Does Your Campus Social Media Program Matter?

This post was originally written for the Higher Ed Experts Faculty Voices series. As a member of the faculty, I teach Social Media Measurement for Higher Ed, a 4-week online certificate course to help higher education professionals improve their ability to quantify their social media efforts. Three years ago, I left my job as Director […]

Read More

8 Steps To Choose Social Media Monitoring Software

This post was originally written for the Higher Ed Experts Faculty Voices series. As a member of the faculty, I teach Social Media Measurement for Higher Ed, a 4-week online certificate course to help higher education professionals improve their ability to quantify their social media efforts. A comprehensive social media program includes social listening. Also […]

Read More

5 Reasons to Export Facebook Insights

This post was originally written for the Higher Ed Experts Faculty Voices series. As a member of the faculty, I teach Social Media Measurement for Higher Ed, a 4-week online certificate course to help higher education professionals improve their ability to quantify their social media efforts. Do you rely on the Facebook Insights dashboard, or […]

Read More

Social Media Keynote Speech at Penn State

On Monday I was invited to give the opening keynote speech for the Penn State Social Media Summit, a gathering of over 100 campus communicators from all over the state that work with social media. The crowd was pretty active on Twitter—you can view all the tweets in the Storify (just to warn you, it starts […]

Read More