Social Listening for Content Strategy

A week ago today I was in Boston at the eduWeb Digital Summit. I got to meet some amazing online friends in person, catch up with old ones, and check out the amazing exhibitor lineup. My contribution to the conference was a presentation about social listening for content strategy and storytelling. I’m slightly obsessed with […]

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Social Listening Podcast: Hashtag Higher Ed

Looking for something new to add to your podcast playlist? I’m on this week’s Hashtag Higher Ed podcast speaking with Stephen App about the massive opportunity social listening represents for college campuses. Here are some of the things we discuss in the 40-minute social listening podcast: Why social listening matters The difference between social media […]

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The Next Wave of Market Intelligence: Social Listening

Indulge me, for a minute, while I paint a picture of a data-driven marketer’s paradise. Imagine a persistent focus group of all the right audience segments sitting outside your office, with no prompting needed for rich discussion. You have instant access to longitudinal data about your customers’ emotions, opinions, and intent at the push of […]

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It’s Time For Higher Ed Marketers To Embrace Social Listening

Online conversations equal reality for many people In a world where, for most people, reality is what they see on their computers and mobile devices, it is imperative for campuses to understand the online conversation about their brand. While campuses and companies continue to invest money in branding and PR campaigns, the general population is […]

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Great Social Listening Article in CASE Currents

Hi readers! This is a quick post to draw your attention to an article in the March/April 2017 issue of CASE Currents that is currently available to the public: Catch the Conversation. This is a deep dive into the topic of social listening for higher education. I was interviewed for the piece, so if you’re […]

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Social Listening in Higher Ed – #AMAHigherEd Presentation

Session Summary I’m writing this from the Orlando airport, on my way home after attending the 2016 American Marketing Association’s Symposium for the Marketing of Higher Education. It was an absolutely fantastic conference—a good mix of inspiring keynotes, informative sessions, and valuable networking. On Monday, I had the opportunity to co-present a session on social listening […]

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Colleges & Universities Need To Buy Social Media Monitoring Software

Quite often, I see higher education social media professionals dreaming about all the things they would do if they had more staff. The desire for more staff is understandable, since it seems the majority of higher ed social media teams consist of one person (based on a very unscientific Twitter poll I conducted earlier this […]

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