By Request: Resources For Aspiring Social Media Professionals

I often get emails from students, young professionals, and career changers asking for advice on how to break into the field of social media. This post gathers all the resources for social media professionals I recommend and the advice I provide. This list is not specific to higher education social media marketers (I’ll write another post gathering […]

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Colleges & Universities Need To Buy Social Media Monitoring Software

Quite often, I see higher education social media professionals dreaming about all the things they would do if they had more staff. The desire for more staff is understandable, since it seems the majority of higher ed social media teams consist of one person (based on a very unscientific Twitter poll I conducted earlier this […]

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Why This Social Media Strategist Doesn’t Worry About Job Security

While browsing LinkedIn this evening, I came across A Requiem for the Social Media Specialist. It’s one of many posts this year that have proclaimed that most everyone with “social media” in their job title will be looking for a job sooner than they realize. It seems that these articles have increased proportionately with the social […]

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How To Use Facebook For Market Research

This post should start with a few disclaimers: I have no formal training in market research, although I am a trained researcher at the doctoral level I’ve been very interested in social media for professional use for the last four years For the last year my professional position has focused exclusively on social media for […]

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The Key to Becoming a Social Business? Stop Focusing on Social Media

I’ve officially been a social media strategist for just over six months. I’ve spent at least eight hours every day logged into Facebook, Twitter and LinkedIn while I communicate with customers, promote our presence, meet with internal stakeholders, and create and curate content. I’ve also been intentionally networking with social media leaders at companies of […]

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