Publication Announcement: Opportunities for Social Listening in Higher Education

I’m please to announce that Mike Horn and I co-authored an article that appears in the Winter 2017 issue of the Journal of Education Advancement and Marketing. We believe this is the first peer-reviewed article about practical applications of social listening for higher education administrators in all functional areas of the college or university (we […]

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Social Listening Podcast: Hashtag Higher Ed

Looking for something new to add to your podcast playlist? I’m on this week’s Hashtag Higher Ed podcast speaking with Stephen App about the massive opportunity social listening represents for college campuses. Here are some of the things we discuss in the 40-minute social listening podcast: Why social listening matters The difference between social media […]

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Publication Announcement: Engaging the Digital Generation

I am pleased to announce that the newest volume of New Directions in Student Services, Engaging The Digital Generation, is now available for pre-order (and should be released this month). Edited by Josie Ahlquist and Ed Cabellon, this monograph brings together research and practical guidance for student affairs practitioners that want to better understand how […]

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This Book Changed My Approach To Communicating With Young People

Despite what the title says, The 160 Character Solution is not about text messaging. Not really, anyway. It’s a fascinating window into the intersection of behavioral economics, communication innovation, and the complexities of education that many of us within the industry become blind to after we acquire our “college knowledge.” Honestly, the title made me skeptical. I […]

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Social Media Keynote Speech at Penn State

On Monday I was invited to give the opening keynote speech for the Penn State Social Media Summit, a gathering of over 100 campus communicators from all over the state that work with social media. The crowd was pretty active on Twitter—you can view all the tweets in the Storify (just to warn you, it starts […]

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New Data Supporting Faculty Use of Text Messaging With Students

Last week, Inside Higher Ed published an essay advocating that faculty members should text their students. The author, Karen Costa—an adjunct instructor who is clearly going above and behind the requirements of her non-tenured position—lists a number of reasons she believes that faculty should exchange text messages with their students. The following are a few […]

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Dissertation Announcement: How Students Communicate With Faculty Outside of Class

The day I’ve been looking forward to for over five years is almost here! On Wednesday, September 9, I’ll defend my dissertation. The long, academic title written for databases and nerds is: An Examination of the Relationship Between the Communication Methods Used in Out-of-Class Student-Faculty Interactions and the Content and Frequency of Those Interactions For […]

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How To Use Facebook For Market Research

This post should start with a few disclaimers: I have no formal training in market research, although I am a trained researcher at the doctoral level I’ve been very interested in social media for professional use for the last four years For the last year my professional position has focused exclusively on social media for […]

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Look Who’s Not Online

If you poke around this blog, you’ll find that I live a lot of my life online. You ‘re clearly online if you’re reading this (unless someone gave you a printout). I’ve been online since I was 15. I don’t remember much of life without the internet. I read a new report from the Pew […]

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The Long & Winding Road To My Research Question

I’ve heard the dissertation process referenced as a “long and winding road.” Well, I just settled on my research question (I hope) and I already feel like the road has been quite long. Here’s how it evolved. Admissions Essay January 2010 I’d like to spend time exploring my interest in student engagement with social media…I […]

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