Expertise Without Experience: Enough is Enough

This afternoon I was browsing the website of a higher education professional association. One of the upcoming events was a webinar on how to effectively manage your institution’s social media presence. I hadn’t heard of the presenter, so I did a quick search on Twitter. I found a person who hasn’t tweeted since April and […]

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Why Your Marketing Staff Shouldn’t Live In Silos

I’m still paging through my SXSW World magazine, and it’s proving to be a treasure trove of bad marketing. After writing about the disastrous Miller Lite ad, I decided to scan every QR code in the magazine, just to see how they were being used. Next up was an add for Can We Network, which, […]

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Miller Lite Demonstrates How Not To Use QR Codes, Run Contests, Or… Effectively Market At All

I received my SXSW World magazine today. After turning a few pages, I saw a Miller Lite ad prominently featuring a QR code. I was pretty excited to scan the code. That excitement was quickly replaced by disappointment. Miller Lite’s marketers really failed at this one. Why? Oh, let me count the ways: QR code […]

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