Why I Will Never Be A Social Media Director

Social media is trendy (even if it’s useful). Large companies have positions and even entire departments dedicated to engaging customers on social media. The University of Michigan recently hired a social media director for a cool $100,000 salary. People like me, who enjoy, understand and effectively utilize social media, dream about a gig that lets […]

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How To Conduct A Social Media Training That Works

Even though Facebook, Twitter and other platforms aren’t exactly new, there is still a need for social media training in many organizations. According to the Pew Internet & American Life Project, 65% of online U.S. adults use social media. Although that’s a majority, there are plenty more prospective users that have not yet jumped on […]

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The Best Ideas Don’t Come From The Smartest People

I’m currently reading Here Comes Everybody by Clay Shirky, a book that attempts to explain the impact of technology and people’s subsequent change in behavior on social networks.  I had to put the book down when I finished chapter 9, because I had a personal “aha” moment. I’m successful professionally not just because of what […]

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