Great Social Listening Article in CASE Currents

Hi readers! This is a quick post to draw your attention to an article in the March/April 2017 issue of CASE Currents that is currently available to the public: Catch the Conversation. This is a deep dive into the topic of social listening for higher education. I was interviewed for the piece, so if you’re […]

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Higher Ed Advice: How To Determine Institutional Voice on Social Media

This post was originally written for the Higher Ed Experts Faculty Voices series. As a member of the faculty, I teach Social Media Measurement for Higher Ed, a 4-week online certificate course to help higher education professionals improve their ability to quantify their social media efforts. In addition to discussing higher ed social media metrics, […]

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Publication Announcement: Engaging the Digital Generation

I am pleased to announce that the newest volume of New Directions in Student Services, Engaging The Digital Generation, is now available for pre-order (and should be released this month). Edited by Josie Ahlquist and Ed Cabellon, this monograph brings together research and practical guidance for student affairs practitioners that want to better understand how […]

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4 Reasons To Use Social Media Listening in Higher Education

This post was originally written for the Higher Ed Experts Faculty Voices series. As a member of the faculty, I teach Social Media Measurement for Higher Ed, a 4-week online certificate course to help higher education professionals improve their ability to quantify their social media efforts. In addition to discussion higher ed social media metrics, […]

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By Request: Resources For Aspiring Social Media Professionals

I often get emails from students, young professionals, and career changers asking for advice on how to break into the field of social media. This post gathers all the resources for social media professionals I recommend and the advice I provide. This list is not specific to higher education social media marketers (I’ll write another post gathering […]

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Seminar: Social Media & Professional Networking

Social media has played an integral role in my career, ever since I realized in 2009 that Twitter could be used to connect with colleagues all around the world. Over the last six years I’ve used Twitter, LinkedIn, and even Facebook to build my professional network of over 4,000 individuals. Through this network I’ve found […]

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Catch Liz Discussing Social Media Success on the Student Affairs Spectacular Podcast

A few weeks ago, I had the pleasure of speaking with Dustin Ramsdell about my experience managing social media in higher education. Now, the episode of the Student Affairs Spectacular podcast is live! We start off as all great conversations do, talking about the weather, and then dive into questions about: My professional journey A […]

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Get More Work Done

Many have heard the idiom “perfection is the enemy of good.” I like to modify that a little bit and say, “perfection is the enemy of done.” Think of the things on your to-do list that are not complete. How long will it realistically take to complete those items? As I glance down at my […]

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Unwritten Rules of Student Affairs

“Though leadership is universally accepted as a cure for all organizational ills, it is also widely misunderstood. Many views of leadership fail to recognize its relational and contextual nature and its distinction from power and position. Shallow ideas about leadership mislead managers. A multiframe view provides a more comprehensive map of a complex and varied […]

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Share Your Work

In the world of work, there’s work—what you were hired to do and what you tell curious relatives and people at cocktail parties, and then there is work—what you do every day. To you, this might seem boring. To me, well, let’s just say that my job didn’t exist five years ago and it’s changing […]

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