My Top 5 Session Picks for AMA Higher Ed 2017

Last year, I was honored to be named in Kristen Ingel’s list of selected 2016 AMA Higher Ed sessions. Kristen can’t make it to the conference this year (sad!),  so I’ve decided to choose my own. These represent the sessions that I’m most looking forward to, and I plan to attend all of them. Selection […]

Read More

4 Things I Still Remember From The 2016 AMA Higher Ed Symposium

In less than two months I’ll be in Atlanta for the American Marketing Association’s 2017 Symposium for the Marketing of Higher Education (AMA Higher Ed for short). This is the first time I’ll be attending in back-to-back years, and today I’m looking back on highlights from the 2016 conference, ten months later. Memorable Meetings The […]

Read More

Looking Beyond Higher Ed For Professional Development and Networking

Some of the most influential professional development activities I’ve participated in have nothing to do with higher education. South By Southwest Interactive. Social Media Strategies Summit. American Marketing Association Analytics With Purpose Conference. Ungeeked Elite. Books by Jay Baer, Olivier Blanchard, and Chris Brogan. I believe these made me a more creative, innovative, and connected […]

Read More

“Best Practice” Doesn’t Mean Everyone Is Doing It

The worst way to start a paper (according to the faculty in my social network) is with the way the dictionary defines something. But that’s exactly what I’m going to do here. Merriam Webster, everyone’s favorite dictionary on Twitter, defines “best practice” as: “a procedure that has been shown by research and experience to produce […]

Read More

Great Social Listening Article in CASE Currents

Hi readers! This is a quick post to draw your attention to an article in the March/April 2017 issue of CASE Currents that is currently available to the public: Catch the Conversation. This is a deep dive into the topic of social listening for higher education. I was interviewed for the piece, so if you’re […]

Read More

Higher Ed Advice: How To Determine Institutional Voice on Social Media

This post was originally written for the Higher Ed Experts Faculty Voices series. As a member of the faculty, I teach Social Media Measurement for Higher Ed, a 4-week online certificate course to help higher education professionals improve their ability to quantify their social media efforts. In addition to discussing higher ed social media metrics, […]

Read More

Publication Announcement: Engaging the Digital Generation

I am pleased to announce that the newest volume of New Directions in Student Services, Engaging The Digital Generation, is now available for pre-order (and should be released this month). Edited by Josie Ahlquist and Ed Cabellon, this monograph brings together research and practical guidance for student affairs practitioners that want to better understand how […]

Read More

4 Reasons To Use Social Media Listening in Higher Education

This post was originally written for the Higher Ed Experts Faculty Voices series. As a member of the faculty, I teach Social Media Measurement for Higher Ed, a 4-week online certificate course to help higher education professionals improve their ability to quantify their social media efforts. In addition to discussion higher ed social media metrics, […]

Read More

By Request: Resources For Aspiring Social Media Professionals

I often get emails from students, young professionals, and career changers asking for advice on how to break into the field of social media. This post gathers all the resources for social media professionals I recommend and the advice I provide. This list is not specific to higher education social media marketers (I’ll write another post gathering […]

Read More

Seminar: Social Media & Professional Networking

Social media has played an integral role in my career, ever since I realized in 2009 that Twitter could be used to connect with colleagues all around the world. Over the last six years I’ve used Twitter, LinkedIn, and even Facebook to build my professional network of over 4,000 individuals. Through this network I’ve found […]

Read More