Gateway Technical College Keynote Slides: Communicating With Students In The Digital Age

A few weeks ago I had the honor of delivering the keynote address for the kickoff of Spring Professional Development Week at Gateway Technical College. I shared data about the adoption of various communication platforms by college students, and findings from my dissertation and the National Survey of Student Engagement that suggest that the use […]

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Social Listening in Higher Ed – #AMAHigherEd Presentation

Session Summary I’m writing this from the Orlando airport, on my way home after attending the 2016 American Marketing Association’s Symposium for the Marketing of Higher Education. It was an absolutely fantastic conference—a good mix of inspiring keynotes, informative sessions, and valuable networking. On Monday, I had the opportunity to co-present a session on social listening […]

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Social Media Keynote Speech at Penn State

On Monday I was invited to give the opening keynote speech for the Penn State Social Media Summit, a gathering of over 100 campus communicators from all over the state that work with social media. The crowd was pretty active on Twitter—you can view all the tweets in the Storify (just to warn you, it starts […]

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Create Your First Professional Conference Presentation

Have you ever wondered how people get on the agenda at professional conferences? Whether your state professional association or an international conference like South by Southwest, the answer is often the same: they submitted an idea. So why haven’t you appeared on one of these agendas? This year, I encourage you to deliver your first professional […]

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Tips To Improve Your Conference Presentation Slide Deck

This post originally appears on the Wisconsin Association of Student Financial Aid Association’s blog. Since I know a lot of you don’t work in financial aid and likely would never come across it, I’ve posted it here. Please add your tips to improve conference presentations slides in the comments. ————————– It’s very rare to find […]

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YouTube & Your Slide Deck: Why You’re Doing It Wrong

A well-placed video in a presentation slide deck can serve many purposes: Emotional plea Expert testimony Laugh out loud entertainment A chance for the presenter to get a glass of water Do you want to know what really bugs me? Watching a presenter futz around with clicking on a hyperlink, waiting for a video to […]

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How To Add A Live Twitter Feed To Your PowerPoint Presentation

Last week I felt like I climbed Mount Everest, in a super nerdy way. While preparing for an upcoming conference presentation, I figured out how to embed a live Twitter feed into my PowerPoint (yes, PPT. Sorry Keynote users, I’m not at your level). Instructions to do this used to be easy to find in […]

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