Great Social Listening Article in CASE Currents

Hi readers! This is a quick post to draw your attention to an article in the March/April 2017 issue of CASE Currents that is currently available to the public: Catch the Conversation. This is a deep dive into the topic of social listening for higher education. I was interviewed for the piece, so if you’re […]

Read More

I’m Joining The Faculty of the CASE Social Media & Community Conference

I’ve got some exciting news to share with you! I’m honored to join the faculty of the 2016 CASE Social Media and Community Conference. Whenever folks ask me to name the best higher ed social media conferences, #CASESMC is always in the top three. This year’s conferences is March 30 – April 1 in Chicago. […]

Read More

It’s So Hard To Say Goodbye: Letting Go Of Your Professional Baby

Children of the 80’s should have Boyz II Men stuck in their head after reading the title of this post. Or, perhaps you’d enjoy Jason Mraz’s fresh new cover of the R&B classic. But this post isn’t about saying goodbye to yesterday—it’s about saying goodbye to a program you founded. In May, I was fortunate to […]

Read More

The Key to Becoming a Social Business? Stop Focusing on Social Media

I’ve officially been a social media strategist for just over six months. I’ve spent at least eight hours every day logged into Facebook, Twitter and LinkedIn while I communicate with customers, promote our presence, meet with internal stakeholders, and create and curate content. I’ve also been intentionally networking with social media leaders at companies of […]

Read More

Adopt “The Sacred Hour” To Maximize Time With Your Boss

Your boss is probably a busy person; I know mine—past and present—is. In between meetings, projects, phone calls, and managing other direct reports, there’s probably not a lot of time left for you, no matter how much of a rockstar employee you are. Without carefully “managing up,” your own projects that require supervisory input can […]

Read More

Why I Will Never Be A Social Media Director

Social media is trendy (even if it’s useful). Large companies have positions and even entire departments dedicated to engaging customers on social media. The University of Michigan recently hired a social media director for a cool $100,000 salary. People like me, who enjoy, understand and effectively utilize social media, dream about a gig that lets […]

Read More

Expertise Without Experience: Enough is Enough

This afternoon I was browsing the website of a higher education professional association. One of the upcoming events was a webinar on how to effectively manage your institution’s social media presence. I hadn’t heard of the presenter, so I did a quick search on Twitter. I found a person who hasn’t tweeted since April and […]

Read More

Urgency: A Blessing In Disguise

I had a moment in a meeting today that made me realize something.  After working in higher education for six years, I’ve completely lost my sense of urgency.  Many times I’d have an idea for a process improvement or addition and I’d think, “Great.  I’ll work on that for implementation this time next year.”  How […]

Read More

The Gross Theory of Leadership

I’m working on my annual assessment for the first year of my doctoral program. I came across something I wrote for class last fall, and after reading it decided I’d like to share it with my online community to start a discussion about personal theories of leadership. This is longer than a typical blog post, […]

Read More

Ungeeked: Implications for IT in Higher Education

At Ungeeked Chicago, Keith Privette talked about the role of the business analyst…I think. Forgive me Keith, but what stood out to me was one thing you said: If your IT team tells you it will take 12 months or more to complete a project, cancel it. It will fail, because your needs will have […]

Read More