Higher Ed Advice: How To Determine Institutional Voice on Social Media

This post was originally written for the Higher Ed Experts Faculty Voices series. As a member of the faculty, I teach Social Media Measurement for Higher Ed, a 4-week online certificate course to help higher education professionals improve their ability to quantify their social media efforts. In addition to discussing higher ed social media metrics, […]

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Get More Work Done

Many have heard the idiom “perfection is the enemy of good.” I like to modify that a little bit and say, “perfection is the enemy of done.” Think of the things on your to-do list that are not complete. How long will it realistically take to complete those items? As I glance down at my […]

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YouTube & Your Slide Deck: Why You’re Doing It Wrong

A well-placed video in a presentation slide deck can serve many purposes: Emotional plea Expert testimony Laugh out loud entertainment A chance for the presenter to get a glass of water Do you want to know what really bugs me? Watching a presenter futz around with clicking on a hyperlink, waiting for a video to […]

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Event Twitter Feeds Provide Unexpected Insights

Last weekend I had the opportunity to attend the UW-Milwaukee Drag Show. For years, this event has been sponsored by the UWM LGBT Resource Center to support Milwaukee’s Project Q. Students and professional performers mix on-stage to celebrate their ability to express themselves in an inclusive environment. When I arrived at the event I was […]

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How To Use Facebook As An Industry Listening Tool

Savvy communicators and marketers know that listening to industry chatter on social media is an excellent way to keep tabs on customers and competitors. Social listening tools (ranging from free to crazy expensive) claim to give users the ability to monitor the conversation, but in almost all cases Facebook posts are left out of the […]

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How To Conduct A Social Media Training That Works

Even though Facebook, Twitter and other platforms aren’t exactly new, there is still a need for social media training in many organizations. According to the Pew Internet & American Life Project, 65% of online U.S. adults use social media. Although that’s a majority, there are plenty more prospective users that have not yet jumped on […]

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