How Facebook Ads Stack Up Against Traditional Online Display Ads

It’s the midpoint of the fiscal year, and I’m evaluating my departmental expenses in anticipation of requesting next year’s budget. I made a big change in our budget this year – I shifted dollars from local newspaper advertising to online advertising, both on Facebook and major sites using “traditional” display ads. Keep in mind, my […]

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How To Turn Engagement into Promotion with Facebook Sponsored Stories

Note: not all of these ads meet Facebook’s definition of sponsored stories, but they function in much the same way – pushing your page content to users who aren’t visiting your page. At any given time, I’m running multiple Facebook ad campaigns for my campus. In November I participated in the Facebook Marketing Bootcamp and […]

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Why Facebook Ads Work for Higher Education

I received a sale pitch from a member of the Facebook Marketing Solutions team that included a link to Facebook Marketing Success Stories. I was curious to see what others have deemed a “success” in terms of their Facebook advertising. If you visit this page and scroll way down to the bottom, you’ll see  small […]

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