Facebook Graph Search for Business

The night I got Graph Search beta access, I wrote about opportunities it presented for college campuses. The next day, I received a phone call from the organizer of the Central Wisconsin Social Media Conference asking me to present my ideas to a business audience. The result was this presentation, which I gave for the […]

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Facebook Custom Audiences: Opportunities for College Recruitment

The cost to recruit and enroll a new college student is significant. A recent Eduventures webinar pegged the mean cost to recruit an inquiry at $142, an applicant at $374, and an enrolled student at $2,464. The Augustana Story (a new marketing piece I love) reports it took $1,335 per student to enroll the 2011-2012 freshman class. […]

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Facebook’s Best Kept Secret: Business Accounts

Since this post was published, it’s the most popular search engine result for my blog. I edited it on June 7, 2013 to remove the personal narrative and simply describe why you need a Facebook business account and how to get one. Enjoy. More than likely, you will not be with your current company forever. […]

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Web Analytics for Higher Education: My First Online Course

Note: I was not asked to write this blog post, nor did I receive any compensation. I’m taking this opportunity to tell others about a professional development experience that I found to be extremely valuable. I believe a mark of a good leader (or employee) is recognizing what you do not know. This fall, it […]

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Facebook Ads Update

I logged in to update my Facebook ads today and noticed that the interface had changed again. The “Create an Ad” interface is now dynamic—populated based on what you’re trying to advertise (URL, page, group, app or event). After you indicate your ad’s destination, it asks you what you want to promote (on a Facebook […]

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South by Southwest: Effective Social Media Presence In Higher Education

On Friday, Deb Maue and I led our core conversation at South by Southwest Interactive. I could tell you a lot about it, but Rob Evans did a phenomenal job with his storify. So here it is: [View the story “Higher Ed at SXSW Packs the House” on Storify]

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What’s Working With Social Media In Higher Education?

One month from today, innovators, nerds and social media gurus ninjas people will engage in a core conversation about “Effective Social Media Presence in Higher Education.” The only problem is YOU might not be there. This lightly lubricated conversation (yes, we’re trying to procure beer) will happen at South By Southwest. Deborah Maue and I […]

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Why Your Marketing Staff Shouldn’t Live In Silos

I’m still paging through my SXSW World magazine, and it’s proving to be a treasure trove of bad marketing. After writing about the disastrous Miller Lite ad, I decided to scan every QR code in the magazine, just to see how they were being used. Next up was an add for Can We Network, which, […]

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Miller Lite Demonstrates How Not To Use QR Codes, Run Contests, Or… Effectively Market At All

I received my SXSW World magazine today. After turning a few pages, I saw a Miller Lite ad prominently featuring a QR code. I was pretty excited to scan the code. That excitement was quickly replaced by disappointment. Miller Lite’s marketers really failed at this one. Why? Oh, let me count the ways: QR code […]

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How To Advertise Off-Facebook Content & Still Benefit From Social Impressions

As I mentioned in a previous post, a popular Facebook ad inspired me to create an entire series of Facebook ads. This series focused on traditional student recruitment. There are two techniques in use with this ad series: Multiple versions of ad copy and headlines Multiple target audiences Here’s how I created the ad series, […]

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