Does Your Campus Social Media Program Matter?

This post was originally written for the Higher Ed Experts Faculty Voices series. As a member of the faculty, I teach Social Media Measurement for Higher Ed, a 4-week online certificate course to help higher education professionals improve their ability to quantify their social media efforts. Three years ago, I left my job as Director […]

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What You Missed at the 2015 AMA Analytics With Purpose Conference

This week I had the privilege to attend Analytics With Purpose, the third annual conference sponsored by the American Marketing Association. Over 200 attendees gathered in San Diego to hear business leaders talk about using data to personalize marketing, understand marketing analytics, conduct unstructured text analysis, build a marketing mix model, and lead a data-centered […]

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Facebook Organic Reach Drop May Not Affect All Pages

Social media marketers have been talking about Facebook reach for years. This week, however, their conversation took on a bit more urgency, thanks to Friday night’s Facebook announcement and a blunt blanket statement from Forrester Research that brands are wasting money by dedicating resources to the network. My first reaction was to ignore this conversation, […]

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Why This Social Media Strategist Doesn’t Worry About Job Security

While browsing LinkedIn this evening, I came across A Requiem for the Social Media Specialist. It’s one of many posts this year that have proclaimed that most everyone with “social media” in their job title will be looking for a job sooner than they realize. It seems that these articles have increased proportionately with the social […]

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Why Colleges Should Still Use Facebook Despite Declining Teen Usage

I’m going to come right out and say it: I don’t think the reported decline in Facebook use by teenagers is anything that marketers & communicators should be seriously concerned about. While we’ve been talking about this for months, this particular diatribe was sparked by a blog post included in the daily email of a […]

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Dual Book Review: Youtility & Jab, Jab, Jab, Right Hook

I wrapped up 2013 by reading two of the most hailed social media books of the year, Youtility by Jay Baer and Jab, Jab, Jab, Right Hook by Gary Vaynerchuk (JJJRH). I’ll preface this review by saying that I’ve been working with social media for business in some capacity since 2009, and in a dedicated […]

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How To Use Facebook For Market Research

This post should start with a few disclaimers: I have no formal training in market research, although I am a trained researcher at the doctoral level I’ve been very interested in social media for professional use for the last four years For the last year my professional position has focused exclusively on social media for […]

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The Key to Becoming a Social Business? Stop Focusing on Social Media

I’ve officially been a social media strategist for just over six months. I’ve spent at least eight hours every day logged into Facebook, Twitter and LinkedIn while I communicate with customers, promote our presence, meet with internal stakeholders, and create and curate content. I’ve also been intentionally networking with social media leaders at companies of […]

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Marketing & Communication in Student Affairs: What We Didn’t Get To On Student Affairs Live

Last week I had the pleasure of participating in my first Google on-air hangout to join the Student Affairs Live conversation about marketing and communication in student affairs. I had a blast chatting with James McHaley and Kat Shanahan. Although I haven’t been working on a campus in over four months, I was immediately vaulted […]

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If You Create Shareable Content, Facebook Will Prompt Users to Like Your Page

Tonight I shared a link to the book I’m currently reading (actually, listening to) on Facebook, and noticed something new—a message under my shared link encouraging me to like the Amazon Facebook Page. This is the first time I’ve noticed this on the social network, although it appears Inside Facebook reported something similar last month. […]

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