Higher Ed Pros: Play This Video Game About Your Job

For a limited time, there is an excellent online distraction available that is totally relevant to your job in higher education, so even if your boss catches you playing you can say it’s research. Enrollment Growth Hero is an 8-bit throwback online game brought to you by Helix Education. I spent about ten minutes playing […]

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Let’s Not Shame Higher Ed For Using Facebook Ads

This week The Chronicle of Higher Education published an article that read like an expose. The juicy topic? Colleges using application information to target Facebook Ads to students through its Custom Audiences platform. The official tweet for the story read, “Colleges are engaged in ‘the same practices that these Russian operatives used’ to influence the […]

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My Top 5 Session Picks for AMA Higher Ed 2017

Last year, I was honored to be named in Kristen Ingel’s list of selected 2016 AMA Higher Ed sessions. Kristen can’t make it to the conference this year (sad!),  so I’ve decided to choose my own. These represent the sessions that I’m most looking forward to, and I plan to attend all of them. Selection […]

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Marketing Goals Should Focus on Outcomes, Not Output

Do your marketing goals look a little like this? Regularly post on our primary social networks Create at least one video per week Write 7 blog posts per semester Get one student per week to do a social media takeover Create great content that resonates with our audience It’s ok if they do. You’re not […]

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“Best Practice” Doesn’t Mean Everyone Is Doing It

The worst way to start a paper (according to the faculty in my social network) is with the way the dictionary defines something. But that’s exactly what I’m going to do here. Merriam Webster, everyone’s favorite dictionary on Twitter, defines “best practice” as: “a procedure that has been shown by research and experience to produce […]

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Moving From Wow to Why

Think about that least time you heard one of your colleagues talk about a wow-inducing social media campaign from a campus. “Wow, did you see that awesome Can’t Stop The Feeling video that campus made for graduation?” “This school is on Snapchat and does student takeovers every week—wow!” “Wow, I can’t believe a mascot can […]

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It’s Time For Higher Ed Marketers To Embrace Social Listening

Online conversations equal reality for many people In a world where, for most people, reality is what they see on their computers and mobile devices, it is imperative for campuses to understand the online conversation about their brand. While campuses and companies continue to invest money in branding and PR campaigns, the general population is […]

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Free Resource For Higher Ed Marketers and Enrollment Managers

Every higher ed pro I know loves free resources. We’re a unique industry that often shares our “secret sauce” with each other. Unfortunately, that also means that many of us do the same things to attract the same students, and we find ourselves with the same problems. In the higher ed marketplace, enrollment growth leaders […]

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Social Media Metrics Webinar

In September I teamed up with the Direct Marketing Association to present an overview of the article I authored in the 2016 DMA Analytics Journal, Make Metrics Matter: Translating Social Media for Executives. The recording is now available—consider it a free social media metrics webinar! In this 7 minute and 30 second video, I touch on some of the […]

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Higher Ed Social Media Metrics

Most social media managers want to make a snazzy monthly, quarterly, or annual report to communicate the results of their program to the campus community. But, what should you include on the report? Common metrics I’ve seen included are fan/follower counts, reach statistics, and engagement rates. While these are easy to access, I don’t believe […]

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