One Simple Way To Improve Your Content Sharing On Facebook

For some of you, this is going to be a “duh” post. For others, it might be the nudge you need to improve your Facebook posts. I’m currently attending the HighEdWeb conference in Milwaukee. Content is one of the most often uttered words. Everyone’s talking about how we can create content, crowd-source content, and repurpose content. Likely, […]

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Your Mission Statement Still Matters On Facebook

Today I was browsing college/university departmental Facebook pages in order to do some research for a webinar I’ll be presenting in September. Specifically, I was looking at financial aid departments. The financial aid office plays a very specialized role on every college campus—they help students figure out how to pay for college by understanding the […]

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Facebook Ads Update

I logged in to update my Facebook ads today and noticed that the interface had changed again. The “Create an Ad” interface is now dynamic—populated based on what you’re trying to advertise (URL, page, group, app or event). After you indicate your ad’s destination, it asks you what you want to promote (on a Facebook […]

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How To Conduct A Social Media Training That Works

Even though Facebook, Twitter and other platforms aren’t exactly new, there is still a need for social media training in many organizations. According to the Pew Internet & American Life Project, 65% of online U.S. adults use social media. Although that’s a majority, there are plenty more prospective users that have not yet jumped on […]

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Expertise Without Experience: Enough is Enough

This afternoon I was browsing the website of a higher education professional association. One of the upcoming events was a webinar on how to effectively manage your institution’s social media presence. I hadn’t heard of the presenter, so I did a quick search on Twitter. I found a person who hasn’t tweeted since April and […]

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What’s Working With Social Media In Higher Education?

One month from today, innovators, nerds and social media gurus ninjas people will engage in a core conversation about “Effective Social Media Presence in Higher Education.” The only problem is YOU might not be there. This lightly lubricated conversation (yes, we’re trying to procure beer) will happen at South By Southwest. Deborah Maue and I […]

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How To Advertise Off-Facebook Content & Still Benefit From Social Impressions

As I mentioned in a previous post, a popular Facebook ad inspired me to create an entire series of Facebook ads. This series focused on traditional student recruitment. There are two techniques in use with this ad series: Multiple versions of ad copy and headlines Multiple target audiences Here’s how I created the ad series, […]

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How Facebook Ads Stack Up Against Traditional Online Display Ads

It’s the midpoint of the fiscal year, and I’m evaluating my departmental expenses in anticipation of requesting next year’s budget. I made a big change in our budget this year – I shifted dollars from local newspaper advertising to online advertising, both on Facebook and major sites using “traditional” display ads. Keep in mind, my […]

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How To Turn Engagement into Promotion with Facebook Sponsored Stories

Note: not all of these ads meet Facebook’s definition of sponsored stories, but they function in much the same way – pushing your page content to users who aren’t visiting your page. At any given time, I’m running multiple Facebook ad campaigns for my campus. In November I participated in the Facebook Marketing Bootcamp and […]

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Why Facebook Ads Work for Higher Education

I received a sale pitch from a member of the Facebook Marketing Solutions team that included a link to Facebook Marketing Success Stories. I was curious to see what others have deemed a “success” in terms of their Facebook advertising. If you visit this page and scroll way down to the bottom, you’ll see  small […]

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