How To Use Facebook For Market Research

This post should start with a few disclaimers: I have no formal training in market research, although I am a trained researcher at the doctoral level I’ve been very interested in social media for professional use for the last four years For the last year my professional position has focused exclusively on social media for […]

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Facebook Trending Topics Hit Desktop

Earlier this month, AllFacebook reported that Facebook was testing trending topics on its desktop interface. Tonight when I logged into Facebook, I was bombarded with topic suggestions based on the articles my friends were sharing. These are not hashtags, but collections of conversations about specific people, bands, etc. Not surprisingly, these topics seem to be […]

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How To Identify Your Best Facebook Content

If you manage a Facebook page, you’ve probably downloaded your Page Insights data and stared at the screen while scrolling through 75+ 100+ columns of information….in the first tab of a mega-tabbed worksheet! Unless you’re a full-time social media manager, you probably gave up and decided to settle for the analytics provided within the Page […]

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Free Advice: Getting Started With Your Company Facebook Page

I received a LinkedIn message from an old college friend last week. His company is just getting started with social media, and the execs are split in terms of buy-in. I realize that there are many people in the same situation that could benefit from the free advice I provided, so I’m posting it here […]

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If You Create Shareable Content, Facebook Will Prompt Users to Like Your Page

Tonight I shared a link to the book I’m currently reading (actually, listening to) on Facebook, and noticed something new—a message under my shared link encouraging me to like the Amazon Facebook Page. This is the first time I’ve noticed this on the social network, although it appears Inside Facebook reported something similar last month. […]

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Facebook’s “New News Feed” Announcement

Today, Facebook announced a major revision of their News Feed. In case you missed it, I live tweeted it for you! Check out the Storify, or read the text version below. If you want to sign up for beta access to the new News Feed before you finish reading this post, go right ahead. 🙂 […]

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Facebook Graph Search for Business

The night I got Graph Search beta access, I wrote about opportunities it presented for college campuses. The next day, I received a phone call from the organizer of the Central Wisconsin Social Media Conference asking me to present my ideas to a business audience. The result was this presentation, which I gave for the […]

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Facebook Custom Audiences: Opportunities for College Recruitment

The cost to recruit and enroll a new college student is significant. A recent Eduventures webinar pegged the mean cost to recruit an inquiry at $142, an applicant at $374, and an enrolled student at $2,464. The Augustana Story (a new marketing piece I love) reports it took $1,335 per student to enroll the 2011-2012 freshman class. […]

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Facebook Graph Search: Opportunities for College Campuses

Last week, Facebook announced a new tool called Graph Search. It allows you to search the Facebook network for seemingly endless combinations of people, places, likes and interests. When I heard this, I started thinking about how you could combine these attributes. Of course, the first option I came up with was a little off […]

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How To Use Facebook As An Industry Listening Tool

Savvy communicators and marketers know that listening to industry chatter on social media is an excellent way to keep tabs on customers and competitors. Social listening tools (ranging from free to crazy expensive) claim to give users the ability to monitor the conversation, but in almost all cases Facebook posts are left out of the […]

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