Social Listening for Content Strategy

A week ago today I was in Boston at the eduWeb Digital Summit. I got to meet some amazing online friends in person, catch up with old ones, and check out the amazing exhibitor lineup. My contribution to the conference was a presentation about social listening for content strategy and storytelling. I’m slightly obsessed with […]

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Two Topics That SXSW Should Feature – Please Help!

You may have heard of South by Southwest. Originally a music festival, it’s now an almost month-long mashup of events each spring that focus on music, technology & society, film, and education. The event is huge. Seriously, huge. Last year over 70,000 people attended the conference from 95 countries. There are over 2,000 sessions included […]

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I’m Joining the CASE Summer Institute Faculty

I’m not afraid to say it—CASE has become one of my favorite higher education professional organizations. They are involved on social media, produce quality publications, and their events are always well-executed (including the wifi, coffee, and catering!) So, I’m very excited to announce that I will joining the faculty of the 2017 Summer Institute in Communications and Marketing. […]

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I’m Joining The Faculty of the CASE Social Media & Community Conference

I’ve got some exciting news to share with you! I’m honored to join the faculty of the 2016 CASE Social Media and Community Conference. Whenever folks ask me to name the best higher ed social media conferences, #CASESMC is always in the top three. This year’s conferences is March 30 – April 1 in Chicago. […]

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Social Media Keynote Speech at Penn State

On Monday I was invited to give the opening keynote speech for the Penn State Social Media Summit, a gathering of over 100 campus communicators from all over the state that work with social media. The crowd was pretty active on Twitter—you can view all the tweets in the Storify (just to warn you, it starts […]

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What You Missed at the 2015 AMA Analytics With Purpose Conference

This week I had the privilege to attend Analytics With Purpose, the third annual conference sponsored by the American Marketing Association. Over 200 attendees gathered in San Diego to hear business leaders talk about using data to personalize marketing, understand marketing analytics, conduct unstructured text analysis, build a marketing mix model, and lead a data-centered […]

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Professional Development Without Conferences

If you’ve been following this series of blog posts, you read some important words from Ma’ayan Plaut earlier this month who spoke about investing in your professional development. But what if your investment account (read: “travel budget”) is a little lighter than others? Does that mean you shouldn’t put as much effort into your professional […]

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Attend Your First Professional Conference

Your request to attend has been accepted by your supervisor, your registration fee has been paid, the travel reimbursement forms are at the ready. Congratulations! You are about to attend your first professional conference. But how do you make the most of this professional development opportunity, especially when you may feel like you have no […]

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Create Your First Professional Conference Presentation

Have you ever wondered how people get on the agenda at professional conferences? Whether your state professional association or an international conference like South by Southwest, the answer is often the same: they submitted an idea. So why haven’t you appeared on one of these agendas? This year, I encourage you to deliver your first professional […]

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Gather Round, Solo Social Media Professionals!

On Sunday, March 9, 2014 over 75 people gathered in a conference room at South by Southwest Interactive. They were there to talk about one thing: what it feels like to be alone. No, it wasn’t a group therapy session. Everyone in the room was a solo social media professional—working on their own to manage […]

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