I’m Joining The Faculty of the CASE Social Media & Community Conference

I’ve got some exciting news to share with you! I’m honored to join the faculty of the 2016 CASE Social Media and Community Conference. Whenever folks ask me to name the best higher ed social media conferences, #CASESMC is always in the top three. This year’s conferences is March 30 – April 1 in Chicago. […]

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Social Media Keynote Speech at Penn State

On Monday I was invited to give the opening keynote speech for the Penn State Social Media Summit, a gathering of over 100 campus communicators from all over the state that work with social media. The crowd was pretty active on Twitter—you can view all the tweets in the Storify (just to warn you, it starts […]

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What You Missed at the 2015 AMA Analytics With Purpose Conference

This week I had the privilege to attend Analytics With Purpose, the third annual conference sponsored by the American Marketing Association. Over 200 attendees gathered in San Diego to hear business leaders talk about using data to personalize marketing, understand marketing analytics, conduct unstructured text analysis, build a marketing mix model, and lead a data-centered […]

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Professional Development Without Conferences

If you’ve been following this series of blog posts, you read some important words from Ma’ayan Plaut earlier this month who spoke about investing in your professional development. But what if your investment account (read: “travel budget”) is a little lighter than others? Does that mean you shouldn’t put as much effort into your professional […]

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Attend Your First Professional Conference

Your request to attend has been accepted by your supervisor, your registration fee has been paid, the travel reimbursement forms are at the ready. Congratulations! You are about to attend your first professional conference. But how do you make the most of this professional development opportunity, especially when you may feel like you have no […]

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Create Your First Professional Conference Presentation

Have you ever wondered how people get on the agenda at professional conferences? Whether your state professional association or an international conference like South by Southwest, the answer is often the same: they submitted an idea. So why haven’t you appeared on one of these agendas? This year, I encourage you to deliver your first professional […]

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Gather Round, Solo Social Media Professionals!

On Sunday, March 9, 2014 over 75 people gathered in a conference room at South by Southwest Interactive. They were there to talk about one thing: what it feels like to be alone. No, it wasn’t a group therapy session. Everyone in the room was a solo social media professional—working on their own to manage […]

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SXSW Interactive Is A Crazy Mess—Here’s How To Make Sense Of It

Yes, I’m one of the thousands of people in Austin this week for South by Southwest Interactive. This is my third year attending the conference. I came in 2011 at the suggestion of a mentor, and in 2012 after being selected to lead a core conversation with Deb Maue. I took last year off, and […]

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Advanced Social Media Training for Higher Education Professionals

I’ve often complained about the lack of advanced social media training available for those of us that have become specialists. No matter the size of the conference, “Social Media 101” seems to rule the day. So, I was pleasantly surprised to hear that Karine Joly of Higher Ed Experts is planning the Higher Ed Advanced […]

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Tips To Improve Your Conference Presentation Slide Deck

This post originally appears on the Wisconsin Association of Student Financial Aid Association’s blog. Since I know a lot of you don’t work in financial aid and likely would never come across it, I’ve posted it here. Please add your tips to improve conference presentations slides in the comments. ————————– It’s very rare to find […]

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