Higher Ed Advice: How To Determine Institutional Voice on Social Media

This post was originally written for the Higher Ed Experts Faculty Voices series. As a member of the faculty, I teach Social Media Measurement for Higher Ed, a 4-week online certificate course to help higher education professionals improve their ability to quantify their social media efforts. In addition to discussing higher ed social media metrics, […]

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This Book Changed My Approach To Communicating With Young People

Despite what the title says, The 160 Character Solution is not about text messaging. Not really, anyway. It’s a fascinating window into the intersection of behavioral economics, communication innovation, and the complexities of education that many of us within the industry become blind to after we acquire our “college knowledge.” Honestly, the title made me skeptical. I […]

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New Data Supporting Faculty Use of Text Messaging With Students

Last week, Inside Higher Ed published an essay advocating that faculty members should text their students. The author, Karen Costa—an adjunct instructor who is clearly going above and behind the requirements of her non-tenured position—lists a number of reasons she believes that faculty should exchange text messages with their students. The following are a few […]

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Share Your Work

In the world of work, there’s work—what you were hired to do and what you tell curious relatives and people at cocktail parties, and then there is work—what you do every day. To you, this might seem boring. To me, well, let’s just say that my job didn’t exist five years ago and it’s changing […]

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Know Your University

Building and maintaining relationships in higher education is essential to a successful career. This is not easy to do considering the people in key positions often change. A university is a dynamic organization, new students and faculty arrive each year, and priorities and big ideas are constantly evolving. Regardless of your area of focus, as […]

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Write A Note—On Paper

I’m a snail mail enthusiast. I love letters: writing them and receiving them. I love little notes and not too many things make me happier than post-its or cute stationery. The thought of handwritten notes completely being replaced by a text message, a Facebook post, or an email makes me sad. I think that when […]

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Coming Soon: Social Media Management for Higher Education eBook

Update: This book is now available for purchase! I’m very excited to preview a project that I’m working on. Over the last five years, I’ve managed social media marketing for a campus department, a small two-year college, and a large student loan servicer. During this time, I’ve attended lots of great conferences, read a bunch […]

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People Are Mean—Deal With It. A Guide For Social Media & Community Managers

No one likes to be the target of insults and name calling. If you manage a company social media account, however, it’s part of the job. I’ve had multiple co-workers tell me they could never imagine doing what I do because of the comments I deal with (I manage social media for a student loan […]

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Why Colleges Should Still Use Facebook Despite Declining Teen Usage

I’m going to come right out and say it: I don’t think the reported decline in Facebook use by teenagers is anything that marketers & communicators should be seriously concerned about. While we’ve been talking about this for months, this particular diatribe was sparked by a blog post included in the daily email of a […]

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Dual Book Review: Youtility & Jab, Jab, Jab, Right Hook

I wrapped up 2013 by reading two of the most hailed social media books of the year, Youtility by Jay Baer and Jab, Jab, Jab, Right Hook by Gary Vaynerchuk (JJJRH). I’ll preface this review by saying that I’ve been working with social media for business in some capacity since 2009, and in a dedicated […]

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