Seminar: Social Media & Professional Networking

Social media has played an integral role in my career, ever since I realized in 2009 that Twitter could be used to connect with colleagues all around the world. Over the last six years I’ve used Twitter, LinkedIn, and even Facebook to build my professional network of over 4,000 individuals. Through this network I’ve found […]

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What You Missed at the 2015 AMA Analytics With Purpose Conference

This week I had the privilege to attend Analytics With Purpose, the third annual conference sponsored by the American Marketing Association. Over 200 attendees gathered in San Diego to hear business leaders talk about using data to personalize marketing, understand marketing analytics, conduct unstructured text analysis, build a marketing mix model, and lead a data-centered […]

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Get More Work Done

Many have heard the idiom “perfection is the enemy of good.” I like to modify that a little bit and say, “perfection is the enemy of done.” Think of the things on your to-do list that are not complete. How long will it realistically take to complete those items? As I glance down at my […]

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Maximize Vendor Relationships

No (wo)man is an island, and I don’t know a single higher education professional that doesn’t work with vendors in some capacity. But working with a vendor is so much more than participating in a business transaction. Read on for five ways to maximize vendor relationships. Spoiler alert: I now work for a vendor. Know What You Want […]

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Look To Other Industries For Professional Development

There is no shortage of opportunities to become better at your work in higher education and student affairs. Between professional organizations with their conferences and publications, and driven individuals who write, teach, and share their knowledge, there is a way to learn about nearly anything you’d like to know. However, beyond our castle walls lies […]

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Commit To Professional Reading

I used to be a voracious reader. In third grade, I read 50 books for the school reading contest… only to lose the contest because they insisted I didn’t read half the books because they were above my grade level. The early 1980s were the bad old days, kids. After I left college, I read […]

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Facebook Organic Reach Drop May Not Affect All Pages

Social media marketers have been talking about Facebook reach for years. This week, however, their conversation took on a bit more urgency, thanks to Friday night’s Facebook announcement and a blunt blanket statement from Forrester Research that brands are wasting money by dedicating resources to the network. My first reaction was to ignore this conversation, […]

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Why This Social Media Strategist Doesn’t Worry About Job Security

While browsing LinkedIn this evening, I came across A Requiem for the Social Media Specialist. It’s one of many posts this year that have proclaimed that most everyone with “social media” in their job title will be looking for a job sooner than they realize. It seems that these articles have increased proportionately with the social […]

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It’s So Hard To Say Goodbye: Letting Go Of Your Professional Baby

Children of the 80’s should have Boyz II Men stuck in their head after reading the title of this post. Or, perhaps you’d enjoy Jason Mraz’s fresh new cover of the R&B classic. But this post isn’t about saying goodbye to yesterday—it’s about saying goodbye to a program you founded. In May, I was fortunate to […]

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People Are Mean—Deal With It. A Guide For Social Media & Community Managers

No one likes to be the target of insults and name calling. If you manage a company social media account, however, it’s part of the job. I’ve had multiple co-workers tell me they could never imagine doing what I do because of the comments I deal with (I manage social media for a student loan […]

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