Free Resource For Higher Ed Marketers and Enrollment Managers

Every higher ed pro I know loves free resources. We’re a unique industry that often shares our “secret sauce” with each other. Unfortunately, that also means that many of us do the same things to attract the same students, and we find ourselves with the same problems. In the higher ed marketplace, enrollment growth leaders […]

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By Request: Resources For Aspiring Social Media Professionals

I often get emails from students, young professionals, and career changers asking for advice on how to break into the field of social media. This post gathers all the resources for social media professionals I recommend and the advice I provide. This list is not specific to higher education social media marketers (I’ll write another post gathering […]

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This Book Changed My Approach To Communicating With Young People

Despite what the title says, The 160 Character Solution is not about text messaging. Not really, anyway. It’s a fascinating window into the intersection of behavioral economics, communication innovation, and the complexities of education that many of us within the industry become blind to after we acquire our “college knowledge.” Honestly, the title made me skeptical. I […]

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Book Review: The Professor Is In – The Essential Guide To Turning Your Ph.D. Into A Job

The essential guide to turning your Ph.D. into a job! When I was offered the chance to review a book with that subtitle, just weeks before I was to receive my Ph.D., I jumped at the chance. Dr. Karen Kelsky wrote this book after spending time in academia as a tenured professor and then department head, later […]

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Commit To Professional Reading

I used to be a voracious reader. In third grade, I read 50 books for the school reading contest… only to lose the contest because they insisted I didn’t read half the books because they were above my grade level. The early 1980s were the bad old days, kids. After I left college, I read […]

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World’s Longest Social Media Listicle

Although I can’t verify it with the folks at Guinness, Guy Kawasaki & Peg Fitzpatrick’s new book, The Art of Social Media quite possibly may be the world record holder for longest listicle. Their alternate title could be: 123 Quick & Dirty Social Media Tips. Because quite frankly, that’s what they offer in this book. But since they’re […]

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Coming Soon: Social Media Management for Higher Education eBook

Update: This book is now available for purchase! I’m very excited to preview a project that I’m working on. Over the last five years, I’ve managed social media marketing for a campus department, a small two-year college, and a large student loan servicer. During this time, I’ve attended lots of great conferences, read a bunch […]

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Dual Book Review: Youtility & Jab, Jab, Jab, Right Hook

I wrapped up 2013 by reading two of the most hailed social media books of the year, Youtility by Jay Baer and Jab, Jab, Jab, Right Hook by Gary Vaynerchuk (JJJRH). I’ll preface this review by saying that I’ve been working with social media for business in some capacity since 2009, and in a dedicated […]

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Free Advice: Getting Started With Your Company Facebook Page

I received a LinkedIn message from an old college friend last week. His company is just getting started with social media, and the execs are split in terms of buy-in. I realize that there are many people in the same situation that could benefit from the free advice I provided, so I’m posting it here […]

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Can an Audiobook Teach Me the Art of Enchantment?

Audible Bookmark & Note from Enchantment

Before daylight savings time hit, I was struggling to read during many of my carpool rides due to lack of daylight on the commute (it’s now smooth sailing all the way home). I decided to give an audiobook a try. My husband has subscribed to Audible using an introductory deal, so we have a subscription […]

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