Social Media Metrics Webinar

In September I teamed up with the Direct Marketing Association to present an overview of the article I authored in the 2016 DMA Analytics Journal, Make Metrics Matter: Translating Social Media for Executives. The recording is now available—consider it a free social media metrics webinar! In this 7 minute and 30 second video, I touch on some of the […]

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Higher Ed Social Media Metrics

This post was originally written for the Higher Ed Experts Faculty Voices series. As a member of the faculty, I teach Social Media Measurement for Higher Ed, a 4-week online certificate course to help higher education professionals improve their ability to quantify their social media efforts. In addition to discussion higher ed social media metrics, […]

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Web Analytics for Higher Education: My First Online Course

Note: I was not asked to write this blog post, nor did I receive any compensation. I’m taking this opportunity to tell others about a professional development experience that I found to be extremely valuable. I believe a mark of a good leader (or employee) is recognizing what you do not know. This fall, it […]

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