Speaking

I’ve spoken virtually and in-person to audiences ranging from a small group to several hundred. Whether it’s a keynote, small-group session, or half- or full-day workshop, I’d like to equip your group to achieve their marketing goals (and know how to prove it!).

Many of the presentations listed below could be repeated or adapted, or I would be happy to craft a custom presentation to meet your needs. Contact me for more information.

Upcoming Speaking Engagements

I Got My Job Through Twitter, And You Can Too
ACUI Region V Conference  – October 2017

Beyond Likes and Shares: How Social Listening Can Impact Enrollment Outcomes
AACRAO Strategic Enrollment Mangement Conference  – October 2017

Social Listening for Market Intelligence
Higher Education Social Media Strategies Summit  – November 2017

5 Ways Social Listening Insights Impact Campus Strategy (9×5)
AMA Symposium for the Marketing of Higher Education  – November 2017

Using Social Conversation Insights to Identify Strategic Influencers
Digital Marketing for Higher Education Online Conference  – December 2017

Topic TBD
CASE DRIVE/ Conference  – February 2018

Select Past Talks & Presentations

See the full list.

Online Reputation IS Your Reputation: Are You Listening?
High Ed Web Annual Conference  – October 2017

Using Social Listening to Uncover Content and Storytelling Opportunities
eduWeb Digital Summit – August 2017

Social Media Strategy Workshop
3-day workshop presented at the CASE Summer Institute on Communications and Marketing. July 2017.

Using Social Insights to Inform Marketing and Communication Strategy
Plenary Session at the CASE Summer Institute onCommunications and Marketing. July 2017.

Communicating With Students in the Digital Age
Keynote at Gateway Technical College. April 2017.

Leverage the Power of Social Listening
Pre-conference workshop presented at the Social Media Strategies Summit Higher Ed. November 2016.

Building Professional Networks Through Social Media
Educational session presented at the American Multicultural Student Leadership Conference. April 2016.

Getting Started: Crafting A Social Media Strategy
Pre-conference workshop presented at the CASE Social Media and Community Conference. March 2016.

What Do We Know About How College Students Communicate With Faculty?
Educational Session presented at the ACPA Annual Convention. March 2016.

The Role of Social Media and Today’s College Student Experience
Keynote speech presented at the Penn State Social Media Summit. November 2015.

Solo Social: What To Do When You’re On Your Own
Core conversation presented at South by Southwest Interactive. March 2014

How to Conduct A Social Media Audit & Competitive Analysis
Workshop presented at the Boston Social Media Strategies Summit. September 2013.

How to Network with Networks: Using Social Media as a Means to Advance Your Career
Educational session presented with Justin Chase Brown and Karla Weber at the National Association of Student Financial Aid Administrators annual conference. July 2013.

Facebook Graph Search: Opportunities for Businesses
Educational session presented at the Central Wisconsin Social Media Conference. March 2013.

Silos, Soapboxes, and Strategy: Why Facebook Doesn’t Work (Unless You Do)
Educational session presented with Brandon Croke at the American Marketing Education Higher Education Symposium. November 2012.

Maximizing Facebook Ads for Admissions
Webinar presented for Inigral, Inc. June 2012.

Effective Social Media Presence in Higher Ed
Core conversation presented with Deborah Maue at South by Southwest Interactive. March 2012.

Social Media Research and Practice in Higher Education
Panel presentation with Ed Cabellon, Greg Heiberger and Rey Junco at South by Southwest EDU. March 2012.

Using Social Media to Facilitate Community Building & Engagement
Educational session presented with Shannon Ritter at the Sloan Consortium Blended Learning Conference. March 2011.