Social Media Metrics Webinar

In September I teamed up with the Direct Marketing Association to present an overview of the article I authored in the 2016 DMA Analytics JournalMake Metrics Matter: Translating Social Media for Executives. The recording is now available—consider it a free social media metrics webinar!

In this 7 minute and 30 second video, I touch on some of the main points of the article, including:

  • Common goals for social media marketing programs
  • How to tie those goals to KPIs for executive reporting
  • A case study of the social media program I founded in 2012
  • Key takeaways for social media professionals looking to better measure and report on their efforts.

Because this was for DMA, it’s geared toward a traditional marketing audience. For my readers in higher education, I hope you’ll be able to make the leap to use-cases in your organization. At the very least, you’ll be able to use the tips on the last slide. Apologies for the audio quality—I had no idea it was scratchy until I listened to the recording.

Have any thoughts or questions? Let me know in the comments!

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