I’m passionate about helping higher education marketers make data-driven decisions. Those of us that work with social media often work with stakeholders that don’t understand the day-to-day of what we do, and just want to know, “Did it work?” I designed an online course about social media measurement to help higher ed marketers answer that question for campus leaders.
In four weeks, students learn to define social media’s contribution to strategic goals, choose the appropriate metrics to measure, learn the basics of Facebook Insights, Twitter Analytics, and even Google Analytics, and report on the success of their social media program. Through a mixture of group discussion where students learn from peers at other institutions and individual weekly work-related assignments with personal instructor feedback, students are guided through a curriculum that leaves them confident in their ability to quantify the impact of their social media program.
Until August 2017, I taught the course as part of the Higher Ed Experts faculty. Although I’m no longer an instructor, you can still take the course! Two fantastic alumna of the course (star students, obviously), are teaching alternate sessions. Higher Ed Experts also offers courses in social media marketing, web analytics, web writing, and search engine optimization. Before I was a faculty member, I was a student in the web analytics course, so I know that Higher Ed Experts courses are designed to be immediately valuable to professionals who enroll.
To learn more, head on over to the course information page. If you want a peek at the syllabus before you register, just fill out an inquiry form and you’ll have it in your inbox shortly.
Here is what some of my students had to say about the course.