Social Listening in Higher Ed – #AMAHigherEd Presentation
Posted on December 7, 2016
I’m writing this from the Orlando airport, on my way home after attending the 2016 American Marketing Association’s Symposium for the Marketing of Higher Education. It was an absolutely fantastic conference—a good mix of inspiring keynotes, informative sessions, and valuable networking.
On Monday, I had the opportunity to co-present a session on social listening with Mike Horn from the University of Georgia’s Terry College. Mike and I didn’t meet in person until four hours before our session, but we hit it off and had a great time spreading the good word of social listening and social consumer market insights to the higher education community. Here’s the session information from the conference program:
Leverage The Power of Social Listening
Social listening is more than responding to Facebook and Twitter posts. Used strategically, it supports four business functions: reputation management, brand benchmarking, customer service, and market research. This session will define social listening, explore use-cases for higher ed, and review tools to support a robust social listening program.
Thanks to everyone who tweeted during our session! I captured the tweets in a Storify.
Here are the slides from our session.