Publications

Horn, M., & Gross, L. (2017 in press). Opportunities for Social Listening in Higher Education. Journal of Education Advancement and Marketing. [PDF]

Gross, L., & Meriwether, J. L. (2016). Student engagement through digital data. In E. Cabellon & J. Ahlquist (Eds.), Engaging the digital generation (New Directions for Student Services No. 155, pp. 75-89). San Francisco, CA: Jossey-Bass.

Gross, L. (2016). Make Metrics Matter: Translating Social Media Metrics For Executives. Direct Marketing Association 2016 Analytics Journal, (27-35). [Free for DMA members]

Gross, L. (2015). An Examination of the Relationship Between the Communication Methods Used in Out-of-Class Student-Faculty Interactions and the Content and Frequency of Those Interactions (Doctoral dissertation). Cardinal Stritch University, Milwaukee, WI.
[Dissertation defense was live-streamed on YouTube.]

Gross, L. (2014) How to Manage Social Media in Higher Education. [Purchase]

Brown, J. C., Gross, L., & Weber, K. (2013) Social Media: This Time It’s About You. NASFAA Now Annual Impact Report, (36-37). [PDF membership required]

Gross, L. (2012) Plus One More? A Look At The Newest Social Network on the Block. CASE Currents. [PDF]

Gross, L. & Logan, T.J. (2011) Social Media: A Savvy Tool for Marketing and Communicating With Students. ACUHO-I Talking Stick. [PDF]