Press

A listing of news articles, blog posts, and podcasts that have mentioned Liz or her work.

Liz Gross & No Amazon, I’m Not Having A Baby – Higher Ed Social Podcast, September 19, 2o17

How Great Lakes Uses Social Listening to Teach Students About Loans – Social Media Strategies Summit, September 14, 2017

Social Strategy, Storytelling, and Evaluation – Josie And The Podcast, September 13, 2017

Using Social Listening to Improve Content Strategy – Linkfluence, September 11, 2017

Surviving This Summer On The Internet – Backchannel/Wired Magazine, August 30, 2017

Listening To Your Audience Is On Trend At eduWeb 2017 – Jeanne Ivy on LinkedIN, August 28, 2017

eduWeb 2017 Recap – Boston University Social Media Blog, August 16, 2017

Social Listening: An Enrollment Influencer – Higher Ed Live, July 31, 2017

Bringing The Power of Social Listening to Campus – Hashtag Higher Ed Podcast, July 12, 2017

Demonstrating Social Media’s Value and Impact – Inside Higher Ed, June 15, 2017

The 2017 Dean’s List: EdTech’s 50 Must-Read Higher Ed Blogs – EdTech Magazine, May 8, 2017

50 Education Marketing & Communications Experts to Follow on Twitter – PickleJarCommunications.com, May 2, 2017

Catch the Conversation – CASE Currents, March/April 2017 (snippet here)

Webinar Round-Up: Sharing Social Intelligence Across The Business – Brandwatch Blog, December 5, 2016

Top Skills for Higher Ed Social Media Pros – CollegeWebEditor.com, October 28, 2016

3 questions to #HESM pros to follow: Dr. Liz Gross – Higher Ed Experts, October 14, 2016

Paying to Play: Social Media In Advancement 2016 – Jennifer Mack & Michael Stoner, October 13, 2016

2016 DMA Analytics Journal The Inside Scoop – DMA Webinar (video), September 23, 2016

#We Ask The Experts: How to Get Closer to Your Customers – Brandwatch Blog, September 19, 2016

The Digital Research Agenda: Dissertations Explore Digital Learning and Engagement – Socialnomics, September 13, 2016

Financial Aid in a Hashtag World – NASFAA News, July 12, 2016

#Hangout Recap: How to Turn Negativity to Positivity on Social – Brandwatch Blog, June 30, 2016

Liz Gross Honored for Outstanding Dissertation on Student-Faculty Interactions – May 12, 2016

Marketing Metrics and Getting Back to Basics – Inside Higher Ed, April 14, 2016

Social Listening: A Huge Opportunity for Astute Social Media Users – mStoner Blog, April 5, 2016

Does Your Institution Have a Social Media Transition Plan? – CASE Currents, March 2016

12 Higher Ed Analytics Surprising Outcomes in the Past 12 Months – CollegeWebEditor.com, January 26, 2016

NASFAA Gold Star Award Recipients: Where Are They Now? – NASFAA News, January 8, 2016

12 Analytics Wild Cards for 2016 in Higher Ed – CollegeWebEditor.com, January 8, 2016

Higher Ed Analytics Pros to Follow: Liz Gross – Higher Ed Analytics, December 11, 2015

NASFAA Celebrates the Past, Welcomes the Future on Day Three of the 2015 Conference – NASFAA News, July 22, 2015

The Social Media Best Practices Handbook: 13 Experts Give Their Perspective on the Industry – SumAll Blog, July 8, 2015

Student Affairs Spectacular Podcast Episode #51: Liz Gross on Social Media Success in Higher Education, March 24, 2015

12 Analytics Suggestions for 2015i n Higher Ed – CollegeWebEditor, January 20, 2015

Meet Higher Ed Analytics Pros: Liz Gross – Higher Ed Analytics, January 13, 2015

The 2015 State of Digital Analytics in Higher Ed Institutions – CollegeWebEditor, January 8, 2015

How to Manage Social Media in Higher Education: A Guide for Campus Administrators – Higher Ed Live, December 11, 2014

Friday Five: Q&A with Liz Gross, Author of ‘How to Manage Social Media in Higher Education.’ – Higher Ed Marking. December 5, 2014

How One Business Increased Facebook Fans by 200 Percent – SocialMediaExaminer.com. October 15, 2014

We’re Not Laughing: A Meme Too Far? – Times Higher Education. July 10, 2014

When Context Gets Lost In Social Media Transmission – CollegeWebEditor.com. July 27, 2014

FAFSA Apologizes for That Offensive ‘Bridesmaids’ Tweet – Mashable.com. June 26, 2014

Twitter Fail – Inside Higher Education. June 25, 2014

8 New Interesting Higher Ed Voices To Celebrate 8 Years of College Web Editor – CollegeWebEditor.com, February 12, 2013

Digital Advertising in #Highered: Strategy, Tactics, and Results at UW-Waukesha – CollegeWebEditor.com. November 9, 2012

The New Digital Advertising Order – University Business. November 2012

If You Build It, Will They Come? The Benefits of Using Social Media in the Financial Aid Office – WASFAA Water Cooler. October 16, 2012

Admissions Goes Social – University Business. May 2012

Raise Your Hand For Effective Social Media In Higher Education – Word of Mouth Marketing Association, March 2012

South by Southwest EDU Recap – BreakDrink Podcast. March 12, 2012

Meet Your Students Where They Are: Social Media – NEA Higher Education Advocate, September 2011

Social Networking Nudge – Inside Higher Education. July 20, 2011

Student Affairs Technology Update: An Introduction to Foursquare – Education Advisory Board. March 2011