Press

A listing of news articles, blog posts, and podcasts that have mentioned Liz or her work, often as a higher education social media expert.

If you are a writer/journalist/podcaster looking for comment on social media strategy, marketing metrics, market research, or leadership (particularly in higher education), I’d be happy to chat with you. Email me at liz at lizgross dot net.

Why I Social Episode 146 Liz Gross – Why I Social Podcast, November 14, 2017

Highlights From HighEdWeb 2017 – Boston University Social Media Blog, November 2, 2017

Why Deleting Your Embarrassing Tweet May Come Back To Haunt You – Moneyish (a publication from Dow Jones Media Group), September 28, 2017

Liz Gross & No Amazon, I’m Not Having A Baby – Higher Ed Social Podcast, September 19, 2o17

How Great Lakes Uses Social Listening to Teach Students About Loans – Social Media Strategies Summit, September 14, 2017

Social Strategy, Storytelling, and Evaluation – Josie And The Podcast, September 13, 2017

Using Social Listening to Improve Content Strategy – Linkfluence, September 11, 2017

Surviving This Summer On The Internet – Backchannel/Wired Magazine, August 30, 2017

Listening To Your Audience Is On Trend At eduWeb 2017 – Jeanne Ivy on LinkedIN, August 28, 2017

eduWeb 2017 Recap – Boston University Social Media Blog, August 16, 2017

Social Listening: An Enrollment Influencer – Higher Ed Live, July 31, 2017

Bringing The Power of Social Listening to Campus – Hashtag Higher Ed Podcast, July 12, 2017

Demonstrating Social Media’s Value and Impact – Inside Higher Ed, June 15, 2017

The 2017 Dean’s List: EdTech’s 50 Must-Read Higher Ed Blogs – EdTech Magazine, May 8, 2017

50 Education Marketing & Communications Experts to Follow on Twitter – PickleJarCommunications.com, May 2, 2017

Catch the Conversation – CASE Currents, March/April 2017 (snippet here)

Webinar Round-Up: Sharing Social Intelligence Across The Business – Brandwatch Blog, December 5, 2016

Top Skills for Higher Ed Social Media Pros – CollegeWebEditor.com, October 28, 2016

3 questions to #HESM pros to follow: Dr. Liz Gross – Higher Ed Experts, October 14, 2016

Paying to Play: Social Media In Advancement 2016 – Jennifer Mack & Michael Stoner, October 13, 2016

2016 DMA Analytics Journal The Inside Scoop – DMA Webinar (video), September 23, 2016

#We Ask The Experts: How to Get Closer to Your Customers – Brandwatch Blog, September 19, 2016

The Digital Research Agenda: Dissertations Explore Digital Learning and Engagement – Socialnomics, September 13, 2016

Financial Aid in a Hashtag World – NASFAA News, July 12, 2016

#Hangout Recap: How to Turn Negativity to Positivity on Social – Brandwatch Blog, June 30, 2016

Liz Gross Honored for Outstanding Dissertation on Student-Faculty Interactions – May 12, 2016

Marketing Metrics and Getting Back to Basics – Inside Higher Ed, April 14, 2016

Social Listening: A Huge Opportunity for Astute Social Media Users – mStoner Blog, April 5, 2016

Does Your Institution Have a Social Media Transition Plan? – CASE Currents, March 2016

12 Higher Ed Analytics Surprising Outcomes in the Past 12 Months – CollegeWebEditor.com, January 26, 2016

NASFAA Gold Star Award Recipients: Where Are They Now? – NASFAA News, January 8, 2016

12 Analytics Wild Cards for 2016 in Higher Ed – CollegeWebEditor.com, January 8, 2016

Higher Ed Analytics Pros to Follow: Liz Gross – Higher Ed Analytics, December 11, 2015

NASFAA Celebrates the Past, Welcomes the Future on Day Three of the 2015 Conference – NASFAA News, July 22, 2015

The Social Media Best Practices Handbook: 13 Experts Give Their Perspective on the Industry – SumAll Blog, July 8, 2015

Student Affairs Spectacular Podcast Episode #51: Liz Gross on Social Media Success in Higher Education, March 24, 2015

12 Analytics Suggestions for 2015i n Higher Ed – CollegeWebEditor, January 20, 2015

Meet Higher Ed Analytics Pros: Liz Gross – Higher Ed Analytics, January 13, 2015

The 2015 State of Digital Analytics in Higher Ed Institutions – CollegeWebEditor, January 8, 2015

How to Manage Social Media in Higher Education: A Guide for Campus Administrators – Higher Ed Live, December 11, 2014

Friday Five: Q&A with Liz Gross, Author of ‘How to Manage Social Media in Higher Education.’ – Higher Ed Marking. December 5, 2014

How One Business Increased Facebook Fans by 200 Percent – SocialMediaExaminer.com. October 15, 2014

We’re Not Laughing: A Meme Too Far? – Times Higher Education. July 10, 2014

When Context Gets Lost In Social Media Transmission – CollegeWebEditor.com. July 27, 2014

FAFSA Apologizes for That Offensive ‘Bridesmaids’ Tweet – Mashable.com. June 26, 2014

Twitter Fail – Inside Higher Education. June 25, 2014

8 New Interesting Higher Ed Voices To Celebrate 8 Years of College Web Editor – CollegeWebEditor.com, February 12, 2013

Digital Advertising in #Highered: Strategy, Tactics, and Results at UW-Waukesha – CollegeWebEditor.com. November 9, 2012

The New Digital Advertising Order – University Business. November 2012

If You Build It, Will They Come? The Benefits of Using Social Media in the Financial Aid Office – WASFAA Water Cooler. October 16, 2012

Admissions Goes Social – University Business. May 2012

Raise Your Hand For Effective Social Media In Higher Education – Word of Mouth Marketing Association, March 2012

South by Southwest EDU Recap – BreakDrink Podcast. March 12, 2012

Meet Your Students Where They Are: Social Media – NEA Higher Education Advocate, September 2011

Social Networking Nudge – Inside Higher Education. July 20, 2011

Student Affairs Technology Update: An Introduction to Foursquare – Education Advisory Board. March 2011