Social Media Keynote Speech at Penn State

On Monday I was invited to give the opening keynote speech for the Penn State Social Media Summit, a gathering of over 100 campus communicators from all over the state that work with social media. The crowd was pretty active on Twitter—you can view all the tweets in the Storify (just to warn you, it starts at the end and goes backwards).

Keynote Speech

I wanted to provide attendees with something that would make them think a little differently about social media, so I chose to review the last decade of research about social media and college students, focusing heavy on recent dissertations. Feel free to check out my slides on SlideShare—the last slide includes all of the research cited in the presentation.


Liz Gross presenting the keynote speech at the Penn State Social Media Summit
Photo Credit: Bill Zimmerman

Breakout Session

After the keynote, I also offered a more nuts & bolts breakout session to help professionals build a cohesive social media strategy. Although the session was offered in amazing, high-tech room with fancy boardroom chairs and outlets at each seat, we had to move because so many people chose to attend. So, back the ballroom we went. The attendees managed to stay engaged in the audience participation sections even in such a large space, and they only boo’d me once when I used Ohio State as an example. 😉 These slides are also on SlideShare.

Although this was a quick trip to Happy Valley, I had a great time and want to thank Penn State for hosting me. If you’re looking for a speaker for an upcoming event about social media for colleges and universities, I’d love to hear from you.

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