One Simple Way To Improve Your Content Sharing On Facebook

For some of you, this is going to be a “duh” post. For others, it might be the nudge you need to improve your Facebook posts.

I’m currently attending the HighEdWeb conference in Milwaukee. Content is one of the most often uttered words. Everyone’s talking about how we can create content, crowd-source content, and repurpose content. Likely, a lot of this content will end up getting shared on Facebook (as well as a variety of other places).

Here’s a simple way to make your content-sharing Facebook posts better.

  1. Write a one or two sentence introduction that puts the content into the context of your page, profile or group.
  2. Paste the URL into the status update box.
  3. If necessary, edit the title and description in the preview box that comes up when you paste the URL. Make it as descriptive as possible – you want people to click on the content.
  4. Delete the URL from the status update box. This is what I see people forgetting to do. If you skip this step, your posts look muddy and redundant.

This is what you want:

Screenshot of content sharing on Facebook from UW-Waukesha page

This is what you don’t want:

Screenshot of poorly-formatted content sharing on Facebook

This is bad for a few reasons. First, the URL is listed in the post (a long, distracting URL), and then the title is repeated in the Facebook generated preview. I can’t stress it enough—delete the URL!

The title of the website and the image in the preview are ok, but the preview text is pretty garbled and doesn’t give the viewer any idea of what type of content they can expect to find at the link. You can click on this text and edit it to read whatever you want.

For some, this might be basic, but I still see it happening on a lot of campus and departmental Facebook pages. With just these few simple steps, you can make your shared content appear more inviting and informative, and you can expect more people to click through to your content.

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3 Comments on “One Simple Way To Improve Your Content Sharing On Facebook

  1. Amen! I checked out a department Facebook page yesterday and ALL of their posts that included a URL said “Copy and paste the URL into your browser” to read the article, watch the video, etc. It pains me to see. I’m trying to get out on campus and teach people the right way to do things!

  2. Pingback: Improve and Measure Your Facebook Content Sharing | Social Media and Web at Longwood

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