Manage Your Facebook Page in 2 Hours per Week
Posted on December 15, 2014
If you’re cautious about maintaining a Facebook page because of a potential drain on resources, here are some quick tips that will allow most campus departments to manage their Facebook page in only two hours per week.
Develop a notification & response procedure
If you’re constantly interrupting your other work to check your Facebook page for new posts from students and families, you’ll end up wasting time. Instead, make sure the right people have access to respond, and are notified when something needs their attention.
- Review your page roles (Settings > Page Roles) to make sure the correct people have access to respond to posts. Staff members that only need to answer questions (and not post status updates) should have the moderator role. Learn more about Facebook page roles here.
- Have every person with access to your page adjust their notification settings (Settings > Notifications). You can choose to get notifications on Facebook as they happen, or once every 12-24 hours. You can also choose to get an email every time there is activity on your page (note that will be sent to the address associated with your Facebook account). If neither of these options appeal to you, you can download the Facebook Pages app for your mobile device and enable notifications there. To maximize efficiency, have the people responsible for responding to posts turn on the notification(s) of their choice, and have other people with admin privileges turn them off.
- To maximize your time, check your notifications and respond to messages just once or twice per day. By dedicating approximately 5 minutes per day, you should be able to manage responses in 30 minutes per week.
Automate your content curation
One of the best things your office can do on Facebook is provide students with excellent online resources related to the role you play in their college experience. Instead of checking popular websites whenever you have time to search for content, subscribe to each site’s RSS feed using a free service like Feedly. You can also create custom Google alerts for stories of particular interest to your students, and put the URL for the alert into Feedly. Once you’ve developed a list of website subscriptions, you should be able to quickly scan new content and choose what to post in less than 30 minutes per week.
Create interest lists to find shareable content
Did you know that Facebook allows you to create a custom Newsfeed of posts from pages you’ve added to an interest list? Visit any Facebook page, click the arrow on the “Like” button, and choose “add to interest list.” If you already have a list, you can choose it from the drop down, or create a new list. To access your lists, check the “Interests” menu on the left side of your Facebook Newsfeed (on Desktop), and click the list you want to view. You’ll see all the recent posts from pages on that list.
Create a list that includes other pages related to campus, or college students in general. Then, once per week, take 15 minutes to peruse the list for other great content to share from your page.
Create and schedule your posts
After curating content with Feedly and Facebook interest lists, add some original posts from your page and schedule at least a week’s worth of content in advance. You can schedule posts from your page by choosing the arrow next to “post” and setting a date/time in the future. When you have scheduled posts, you’ll see a reminder on the top of your page timeline that indicates the next scheduled post and a link to view/edit upcoming posts. You should be able to create and schedule a week’s worth of posts in less than 30 minutes.
Review your Insights data regularly
Facebook provides a lot of data about the performance of your posts and the behavior of your fans within their Insights platform. You can access this data from the Insights menu at the top of any page you admin. If you’d like to delegate this work, you can add someone to your page (even a student!) with an analyst role. This person will only be able to access Insights—they won’t be able to post as your page or respond to comments.
If you can only spend 15 minutes per week with Insights, click on the “Posts” tab to see two important pieces of information:
- When Your Fans Are Online
This shows when the people who like your page have been online during the most recent 1-week period. By hovering over the graph you can see how this varies based on the day of week and time of day. This can help you determine when to schedule your posts (you want to post when most of your fans are online).
- Post Types
This shows you how different types of posts (status updates, links, videos, images, etc.,) have performed on your page. You can use this information to determine which types of posts result in the most reach (people who see the post) or engagement (people that click on a link, view an image, or like/comment/share).
If you have a bit of extra time, you can review the reach and engagement data for each post from the last week to see if a certain topic was more popular with your audience.
So, here’s what a well-planned week of Facebook page management can look like for you:
- Receive and respond to notifications (30 minutes)
- Review curated content on Feedly (30 minutes)
- Review Facebook interest lists (15 minutes)
- Create and schedule next week’s content (30 minutes)
- Review Facebook Insights to assess post performance (15 minute)
Does your Facebook page management look like this? Why or why not? Do you have other tips? I’d love to hear from you in the comments.
If you would like more information like this, check out my eBook.