Look Who’s Not Online

TypewriterIf you poke around this blog, you’ll find that I live a lot of my life online. You ‘re clearly online if you’re reading this (unless someone gave you a printout). I’ve been online since I was 15. I don’t remember much of life without the internet. I read a new report from the Pew Internet and American Life Project that gave me a reality check.

Look at these stats. For a change, I’m just going to post the data and allow you to draw the conclusions. What do they mean for our country? What do they mean for colleges and universities? What to they mean for marketers, who continually shift focus to digital efforts? Read the full report if you’d like more information.

Internet Access

  • 80% of US adults use the internet
    • That means over 62 million adults in the US have never used the internet. That’s basically the entire population of California and Texas.
  • 65% of adults who have a household income of less than $30,000 per year aren’t online.
    • Money isn’t the driving reason, however. When asked why they’re not online, 31% of offline adults said they’re just not interested, compared to 10% who said it’s too expensive.
  • Adults who haven’t finished high school (45%) or have only a high school diploma (73%) are much less likely to use the internet than someone who has attended or graduated college.
Smart Phone Use
  • Only 46% of adults own a smartphone.
    • This increases to 66% of the 18-29 age group.
  • Adults without a high school diploma (25%) or just a high school degree (39%) are much less likely than college graduates (60%) to have a smart phone.
    • The younger generation skews this data. Among adults age 18-29, 63% of those with a high school diploma or less have smartphones, compared to 70% that have attended or graduated college.
  • Among smart phone owners, 25% of White, non-Hispanics access social networking sites on their phone, compared to 39% of Black non-Hispanics and 35% of hispanics.

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