If You Create Shareable Content, Facebook Will Prompt Users to Like Your Page
Posted on March 17, 2013
Tonight I shared a link to the book I’m currently reading (actually, listening to) on Facebook, and noticed something new—a message under my shared link encouraging me to like the Amazon Facebook Page. This is the first time I’ve noticed this on the social network, although it appears Inside Facebook reported something similar last month.
This is just one more reason for you to create great, shareable content on your website. If a user finds your story, image, product, etc., so interesting that they want to share it on Facebook, they’ll now be prompted to like your page as well. This is good news for marketers, brands and organizations—Facebook can help you can capitalize on the audience that is already visiting your website by turning them into likes that to whom you can send a steady stream of content, advertise, etc.
What opportunities or challenges do you think this new feature presents?