How To Create Effective YouTube Video Training


This is a pretty tough audience.

Delivering effective training via pre-recorded video is not as easy as you might think. Follow the tips here and you’ll be well on your way to success.

  • Maintain eye contact. Yes, you can maintain eye contact with an audience you can’t see. The key is to look right into the lens of your web cam. This is hard for many people to do, as they’re used to looking at the image that appears on their monitor. Resist the urge to look at yourself (or your chat buddy, if you’re chatting live) and look at the camera. That is the eye of your audience.
  • Outline your message. You’ll want to outline your main points and determine where natural breaks exist. To get a great video, you need to make it from break point to break point in one take. You can then cut to a different take, but cutting in the middle of a topic makes for a roughly edited video.
  • Supplement video with text. Use a video editor that allows you easily add text overlays. Reinforce the key points of my message with text, allowing the audience to absorb your message with more than one of their senses.
  • Maintain a conversational tone. By using the right tone, the audience can feel like you’re in the room with them. When pre-recording video, force yourself to act as if you’re presenting to an audience. For me, that means keeping a smile on my face, taking pauses at the appropriate moments, and speaking only from an outline, not a script. The beauty of video is you can try alternate delivery methods; watch what you’ve done, then judge if it will resonate with the audience.

Have you ever recorded training for YouTube? What other advice do you have for people just starting out?

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