Great Social Listening Article in CASE Currents
Posted on March 4, 2017
This is a deep dive into the topic of social listening for higher education. I was interviewed for the piece, so if you’re a regular reader you may recognize some of my thoughts and advice. Here’s a quick excerpt:
Missing out on discussions adds up.
“If you uncover a conversation about a student who is thinking of enrolling or discover a comment from a student who is thinking of leaving, and you can make the connection that matters, your return on investment is multiple years of tuition,” Gross says. “That’s a much higher ROI than you’re going to get in any other industry. You have a critical opportunity to impact individual decisions in the medium where people are looking to be influenced.”
Head on over to the CASE website to read the rest of the article.