Full Speaking History

5 Ways Social Listening Insights Impact Campus Strategy (9×5)
AMA Symposium for the Marketing of Higher Education  – November 2017

Social Listening for Market Intelligence
Higher Education Social Media Strategies Summit  – November 2017

Beyond Likes and Shares: How Social Listening Can Impact Enrollment Outcomes
AACRAO Strategic Enrollment Mangement Conference  – October 2017

I Got My Job Through Twitter, And You Can Too
ACUI Region V Conference  – October 2017

Online Reputation IS Your Reputation: Are You Listening?
High Ed Web Annual Conference  – October 2017
Awarded Best In Track for Marketing, Content, and Social Media

Using Social Listening to Uncover Content and Storytelling Opportunities
eduWeb Digital Summit – August 2017
Awarded Best In Track for Content and Email Marketing

Measure What Matters
Workshop presented at the CASE Summer Institute on Communications and Marketing. July 2017

Using Social Insights to Inform Marketing and Communication Strategy
Plenary Session presented at the CASE Summer Institute on Communications and Marketing. July 2017

Social Media Strategy Workshop
3-day workshop presented at the CASE Summer Institute on Communications and Marketing. July 2017

Communication Planning and Execution: The Right Message at the Right Time
Educational session presented with Tyler Pruett, Kristi Jovell, and Karla Weber at the National Association of Student Financial Aid Administrators Conference. June 2017.

Communicating With Students In The Digital Age
Keynote Address presented at the Gateway Technical College Spring Professional Week. April 2017.

Emerging Scholarship on Engaging The Digital Generation
Panel presented with Paul Brown, Ed Cabellon, Julie Payne-Kirchmeier, Jason Meriwether, Laura Pasquini, and Josie Ahlquist at the NASPA Conference. March 2017

Leverage The Power of Social Listening
Educational session presented with Mike Horn at the Carnegie Conference. January 2017.

Leverage The Power of Social Listening
Educational session presented with Mike Horn at the AMA Symposium for the Marketing of Higher Education. December 2016.

Beyond Likes and Followers: 5 Metrics That Matter
Educational session presented online at the Higher Education Social Media Conference. November 2016.

Leverage The Power of Social Listening
Pre-Conference workshop presented at the Social Media Strategies Summit Higher Ed. November 2016.

Financial Aid in a Hashtag World
Educational session presented with Chandra Owen and Sylvia Martinez at the National Association of Student Financial Aid Administrators annual conference. July 2016.

What Do We Know About How College Students Communicate With Faculty?
Educational session presented at the Cardinal Stritch University Doctoral Summer Institute. June 2016.

What Do We Know About How College Students Communicate With Faculty?
Outstanding Dissertation Award Session presented at the AAUA Annual Leadership Seminar. June 2016.

Building Social Capital With Social Media
Seminar presented at Cardinal Stritch University. April 2016.

Building Professional Networks Through Social Media
Educational session presented at the American Multicultural Student Leadership Conference. April 2016.

Using Social Listening to Uncover Storytelling Opportunities
Educational session presented at the CASE Social Media and Community Conference. March 2016.

Getting Started: Crafting A Social Media Strategy
Pre-conference workshop presented at the CASE Social Media and Community Conference. March 2016.

What Do We Know About How College Students Communicate With Faculty?
Educational session presented at the ACPA Annual Convention. March 2016.

Finding and Analyzing Conversations: An Introduction to Social Media Monitoring
Genius Lab presented at the ACPA Annual Convention. March 2016.

Combining Facebook Ad Insights and Web Analytics to Measure Success
Educational session presented online at the Higher Education Analytics Conference. February 2016.

The Role of Social Media and Today’s College Student Experience
Keynote speech presented at the Penn State Social Media Summit. November 2015.

Crafting A Social Media Strategy
Educational session presented at the Penn State Social Media Summit. November 2015.

What Metrics Matter? Identifying Relevant Data From Online Tools
Educational session presented online for NASPA Techne. November 2015.

How To Assess The Effectiveness of Online Initiatives
Educational session presented online for NASPA Techne. November 2015.

Evaluating and Reporting Effectiveness of Online Communication With Students
Presented with Joseph Donlay, Ofelia Morales, and Chandra Owen, at the National Association of Student Financial Aid Administrators annual conference.  July 2015.

How Google Analytics Can Help You Assess Your Social Media Program
Presented at the Higher Ed Analytics Conference. February 2015.

Innovative Communication Methods: Approaches to Integrate Social Media and Other Tools
Presented with Justin Chase Brown and Chandra Owen at the Midwest Association of Student Financial Aid Administrators annual conference.  October 2014.

You’ve Got A Social Media Site – Now What?
Presented at the Western Association of Student Financial Aid Administrators annual conference. April 2014.

Solo Social: What To Do When You’re On Your Own
Core conversation presented at South by Southwest Interactive. March 2014

You’ve Got A Social Media Site: Now What?
Presented with Jayme Jarrett at the Midwest Association of Student Financial Aid Administrators annual conference. October 2013.

Social Media & Your Department: Where To Start
Presented with Jayme Jarrett at the Midwest Association of Student Financial Aid Administrators annual conference. October 2013.

How to Conduct A Social Media Audit & Competitive Analysis
Workshop presented at the Boston Social Media Strategies Summit. September 2013.

How to Network with Networks: Using Social Media as a Means to Advance Your Career
Presented with Justin Chase Brown and Karla Weber at the National Association of Student Financial Aid Administrators annual conference. July 2013.

Student Communication via Social Media: Be Heard Without Being Creepy
Presented at the Wisconsin Association of Student Financial Aid Administrators spring conference. April 2012.

Social Media 101: How to Create and Manage a Departmental Facebook or Twitter Account
Presented at the Wisconsin Association of Student Financial Aid Administrators spring conference. April 2013.

Facebook Graph Search: Opportunities for Businesses
Presented at the Central Wisconsin Social Media Conference. March 2013.

Social Media for the Financial Aid Office
Webinar presented with Anya Morozkina for Great Lakes Higher Education Corporation. September & October 2012; February 2013.

Silos, Soapboxes, and Strategy: Why Facebook Doesn’t Work (Unless You Do)
Presented with Brandon Croke at the American Marketing Education Higher Education Symposium. November 2012.

The Art of Networking in Today’s Business Environment Using Social Media
Guest lecture presented in Leadership Waukesha Course. November 2012.

Maximizing Facebook Ads for Admissions
Webinar presented for Inigral, Inc. June 2012.

Social Media For Professional Development
Presented at the Wisconsin Association of Student Financial Aid Administrators spring conference. April 2012.

Effective Social Media Presence in Higher Ed
Core conversation presented with Deborah Maue at South by Southwest Interactive. March 2012.

Social Media Research and Practice in Higher Education
Panel presentation with Ed Cabellon, Greg Heiberger and Rey Junco at South by Southwest EDU. March 2012.

Using Social Media to Facilitate Community Building & Engagement
Presented with Shannon Ritter at the Sloan Consortium Blended Learning Conference. March 2011.