How to Manage Social Media in Higher Education

This eBook is a no-nonsense, nuts & bolts overview of everything a campus employee needs to consider before starting or joining a social media program. You could read this book in an hour and learn:

  • Ÿ  How to use social media to extend your campus brand identity.
  • Ÿ  How to craft a social media content management strategy.
  • Ÿ  How to establish and implement your social media policies.
  • Ÿ  How to engage in social listening.
  • Ÿ  How to handle a crisis in social media.
  • Ÿ  How to manage a social media program.
  • Ÿ  How to continue your professional development.

I’d gladly share this information with you over coffee. However, since I don’t get to see many of you in person often, I’m offering this resource for $10—the cost of a fancy coffee drink and a tasty muffin. After reading the book, I encourage you to contact me and offer your feedback.

Reviews of How to Manage Social Media in Higher Education

I just finished your book How To Manage Social Media In Higher Education and I am emailing you to thank you for your powerful insight. This book has helped me tremendously in drawing up some social media guidelines for our accounts here at Residence Life. As a brand new, young Assistant Marketing Director I was extremely nervous and confused on how to begin the process of renovating our social media to appeal more to students. Your book provided a lot of guidance and framework for how to start this process and everything else fell into place.

Joseph Johnson
Interim Assistant Marketing and Leasing Director at Cleveland State University

Working in social media in higher education is not for the timid. Your managers want you to work magic and produce something viral, but your audience is full of digital natives who can easily tell if you’re #DoingItWrong, and there are always simmering issues on campus that can blow up and cause a crisis. No pressure! Liz Gross has been in your shoes, and thankfully she is sharing what she has learned to help administrators get their own footing in social media. “How to Manage Social Media in Higher Education” is a primer on all the frequently asked questions in this role, from finding your voice to setting campus expectations to talking about ROI. Trust me, burying your head in the sand is not the answer to your problems. Get educated with Liz and help educate others.

Tim Cigelske
Director of Social Media at Marquette University

For those of us just starting out in the wild wild west of higher ed social media, it’s difficult to find that first resource that makes your work seem tackle-able. How to Manage Social Media in Higher Education outlines a simple guide to get new social media managers thinking about the short and long-term goals of communicating and engaging through social platforms, with a heavy emphasis on strategy and planning. Through a series of thoughtful questions and examples, this handbook demonstrates the need for thoughtful management and professional development and the implementation of social media branding, listening, and policy.

While the tools we use as social media managers will shift and expand over the next few years, How to Manage Social Media in Higher Education serves as a broader 10,000 foot view of the social landscape with special attention paid toward the working mindsets behind why two-way communication on social media platforms is here to stay — and how we can begin to work with it right here in higher education.

Ma’ayan Plaut
Manager, Social Strategy & Projects at Oberlin College

I am just getting started as a professional in higher education as well as working with social media in my office. I was overwhelmed by the amount of useful information in this book! The guide offers a well-organized way for someone taking the dive into social media to feel confident & excited, get organized,and hit the ground running. I will revisit this guide again and again as I hit roadblocks and am not sure where to turn. This guide can help make the implementation and management of social media in higher education intentional, educational, and engaging!

Amanda Stewart
Transfer Admissions Counselor at Lincoln College-Normal

A Go To Resource

5 5 1
I study social media and technology in student affairs and higher education work, so I'm relatively well versed in the literature. This book fills a needs gap in the literature. It provides practical, straight-froward advice on how to begin the process of engaging students online. I frequently use some of its concepts in this book my talks at schools and at professional conferences. Highly recommend.

Great Primer for Social Media Strategy

5 5 1
This book is an all inclusive book on every aspect of social media strategy that you need to be thinking of and planning for. It is a light, engaging, relevant, quick read with useful morsels on every page. For someone just starting to lurk and learn like me, this was a great place to start!

Extremely Helpful and Easy to understand

5 5 1
When I heard that Liz was writing a book, I was very excited. Her experiences have made her a great leader in the Social Media world, especially in the Higher Education realm. Her book is short and to the point, which makes it a perfect read to pick up. While the title comes across that the book is targeted at whole campuses, this is not true. You can easily read this book and adapt it to any use in Higher Education. The best part of this book is it is extremely well written. The issues one typically finds with similar books is they are too academic or too focused on power users. This book is written for everyone. Power Users and newcomers will find it very informative while also finding it extremely helpful. I am looking forward to taking what I learned in the book and applying it into my job and in the future. I would definitely recommend this book to anyone looking to use Social Media to represent their office/department/campus/business.

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