Social Listening for Content Strategy

A week ago today I was in Boston at the eduWeb Digital Summit. I got to meet some amazing online friends in person, catch up with old ones, and check out the amazing exhibitor lineup. My contribution to the conference was a presentation about social listening for content strategy and storytelling. I’m slightly obsessed with […]

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Two Topics That SXSW Should Feature – Please Help!

You may have heard of South by Southwest. Originally a music festival, it’s now an almost month-long mashup of events each spring that focus on music, technology & society, film, and education. The event is huge. Seriously, huge. Last year over 70,000 people attended the conference from 95 countries. There are over 2,000 sessions included […]

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Social Listening Podcast: Hashtag Higher Ed

Looking for something new to add to your podcast playlist? I’m on this week’s Hashtag Higher Ed podcast speaking with Stephen App about the massive opportunity social listening represents for college campuses. Here are some of the things we discuss in the 40-minute social listening podcast: Why social listening matters The difference between social media […]

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The Next Wave of Market Intelligence: Social Listening

Indulge me, for a minute, while I paint a picture of a data-driven marketer’s paradise. Imagine a persistent focus group of all the right audience segments sitting outside your office, with no prompting needed for rich discussion. You have instant access to longitudinal data about your customers’ emotions, opinions, and intent at the push of […]

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Gateway Technical College Keynote Slides: Communicating With Students In The Digital Age

A few weeks ago I had the honor of delivering the keynote address for the kickoff of Spring Professional Development Week at Gateway Technical College. I shared data about the adoption of various communication platforms by college students, and findings from my dissertation and the National Survey of Student Engagement that suggest that the use […]

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4 Things I’ve Learned Teaching Social Media Measurement To Higher Education Professionals

I’ve been teaching the Higher Ed Experts’ social media measurement class for two years. Dozens of students from three countries, working in functional areas including admissions, alumni affairs, career services, development, marketing and communications, and academic program management, have devoted four weeks to improve the measurement of their social media program. I’ve enjoyed spending my […]

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“Best Practice” Doesn’t Mean Everyone Is Doing It

The worst way to start a paper (according to the faculty in my social network) is with the way the dictionary defines something. But that’s exactly what I’m going to do here. Merriam Webster, everyone’s favorite dictionary on Twitter, defines “best practice” as: “a procedure that has been shown by research and experience to produce […]

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I’m Joining the CASE Summer Institute Faculty

I’m not afraid to say it—CASE has become one of my favorite higher education professional organizations. They are involved on social media, produce quality publications, and their events are always well-executed (including the wifi, coffee, and catering!) So, I’m very excited to announce that I will joining the faculty of the 2017 Summer Institute in Communications and Marketing. […]

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Social Media Metrics or Goals: What Comes First?

The #1 Social Media Measurement Question I Hear When I meet new higher ed pros at conferences and they find out I teach a course in social media measurement, I’m frequently asked, “What’s the number one thing every social media professional should measure?” This is an impossible question to answer. It’s almost as difficult as, “What […]

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Moving From Wow to Why

Think about that least time you heard one of your colleagues talk about a wow-inducing social media campaign from a campus. “Wow, did you see that awesome Can’t Stop The Feeling video that campus made for graduation?” “This school is on Snapchat and does student takeovers every week—wow!” “Wow, I can’t believe a mascot can […]

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