Publication Announcement: Opportunities for Social Listening in Higher Education

I’m please to announce that Mike Horn and I co-authored an article that appears in the Winter 2017 issue of the Journal of Education Advancement and Marketing. We believe this is the first peer-reviewed article about practical applications of social listening for higher education administrators in all functional areas of the college or university (we […]

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Keynote: I Got My Job On Twitter & So Can You

Today I had the pleasure of speaking to the ACUI Region V conference. Since this conference attracts a lot of college students as well as student affairs professionals, I needed to find a topic that appealed to both of them. I settled on a talk about how to find your professional voice and find “your […]

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Higher Ed Pros: Play This Video Game About Your Job

For a limited time, there is an excellent online distraction available that is totally relevant to your job in higher education, so even if your boss catches you playing you can say it’s research. Enrollment Growth Hero is an 8-bit throwback online game brought to you by Helix Education. I spent about ten minutes playing […]

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Let’s Not Shame Higher Ed For Using Facebook Ads

This week The Chronicle of Higher Education published an article that read like an expose. The juicy topic? Colleges using application information to target Facebook Ads to students through its Custom Audiences platform. The official tweet for the story read, “Colleges are engaged in ‘the same practices that these Russian operatives used’ to influence the […]

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My Top 5 Session Picks for AMA Higher Ed 2017

Last year, I was honored to be named in Kristen Ingel’s list of selected 2016 AMA Higher Ed sessions. Kristen can’t make it to the conference this year (sad!),  so I’ve decided to choose my own. These represent the sessions that I’m most looking forward to, and I plan to attend all of them. Selection […]

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4 Things I Still Remember From The 2016 AMA Higher Ed Symposium

In less than two months I’ll be in Atlanta for the American Marketing Association’s 2017 Symposium for the Marketing of Higher Education (AMA Higher Ed for short). This is the first time I’ll be attending in back-to-back years, and today I’m looking back on highlights from the 2016 conference, ten months later. Memorable Meetings The […]

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Looking Beyond Higher Ed For Professional Development and Networking

Some of the most influential professional development activities I’ve participated in have nothing to do with higher education. South By Southwest Interactive. Social Media Strategies Summit. American Marketing Association Analytics With Purpose Conference. Ungeeked Elite. Books by Jay Baer, Olivier Blanchard, and Chris Brogan. I believe these made me a more creative, innovative, and connected […]

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Marketing Goals Should Focus on Outcomes, Not Output

Do your marketing goals look a little like this? Regularly post on our primary social networks Create at least one video per week Write 7 blog posts per semester Get one student per week to do a social media takeover Create great content that resonates with our audience It’s ok if they do. You’re not […]

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Social Listening for Content Strategy

A week ago today I was in Boston at the eduWeb Digital Summit. I got to meet some amazing online friends in person, catch up with old ones, and check out the amazing exhibitor lineup. My contribution to the conference was a presentation about social listening for content strategy and storytelling. I’m slightly obsessed with […]

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Two Topics That SXSW Should Feature – Please Help!

You may have heard of South by Southwest. Originally a music festival, it’s now an almost month-long mashup of events each spring that focus on music, technology & society, film, and education. The event is huge. Seriously, huge. Last year over 70,000 people attended the conference from 95 countries. There are over 2,000 sessions included […]

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