Social Listening Survey: Your Feedback Requested!

Calling all campus-based higher education professionals! If you have 10-15 minutes in the next couple of days, your feedback will guide the creation of a new strategic partner for campuses. My Vision I believe that college campuses are missing opportunities to gain valuable insights from their audience (prospects, students, donors, etc.) because they don’t have […]

Read More

“Best Practice” Doesn’t Mean Everyone Is Doing It

The worst way to start a paper (according to the faculty in my social network) is with the way the dictionary defines something. But that’s exactly what I’m going to do here. Merriam Webster, everyone’s favorite dictionary on Twitter, defines “best practice” as: “a procedure that has been shown by research and experience to produce […]

Read More

I’m Joining the CASE Summer Institute Faculty

I’m not afraid to say it—CASE has become one of my favorite higher education professional organizations. They are involved on social media, produce quality publications, and their events are always well-executed (including the wifi, coffee, and catering!) So, I’m very excited to announce that I will joining the faculty of the 2017 Summer Institute in Communications and Marketing. […]

Read More

Social Media Metrics or Goals: What Comes First?

The #1 Social Media Measurement Question I Hear When I meet new higher ed pros at conferences and they find out I teach a course in social media measurement, I’m frequently asked, “What’s the number one thing every social media professional should measure?” This is an impossible question to answer. It’s almost as difficult as, “What […]

Read More

Moving From Wow to Why

Think about that least time you heard one of your colleagues talk about a wow-inducing social media campaign from a campus. “Wow, did you see that awesome Can’t Stop The Feeling video that campus made for graduation?” “This school is on Snapchat and does student takeovers every week—wow!” “Wow, I can’t believe a mascot can […]

Read More

It’s Time For Higher Ed Marketers To Embrace Social Listening

Online conversations equal reality for many people In a world where, for most people, reality is what they see on their computers and mobile devices, it is imperative for campuses to understand the online conversation about their brand. While campuses and companies continue to invest money in branding and PR campaigns, the general population is […]

Read More

Great Social Listening Article in CASE Currents

Hi readers! This is a quick post to draw your attention to an article in the March/April 2017 issue of CASE Currents that is currently available to the public: Catch the Conversation. This is a deep dive into the topic of social listening for higher education. I was interviewed for the piece, so if you’re […]

Read More

What Does “Social Media Strategy” Mean?

This post was originally written for the Higher Ed Experts Faculty Voices series. As a member of the faculty, I teach Social Media Measurement for Higher Ed, a 4-week online certificate course to help higher education professionals improve their ability to quantify their social media efforts. In addition to discussing higher ed social media metrics, […]

Read More

Free Resource For Higher Ed Marketers and Enrollment Managers

Every higher ed pro I know loves free resources. We’re a unique industry that often shares our “secret sauce” with each other. Unfortunately, that also means that many of us do the same things to attract the same students, and we find ourselves with the same problems. In the higher ed marketplace, enrollment growth leaders […]

Read More

Social Listening in Higher Ed – #AMAHigherEd Presentation

Session Summary I’m writing this from the Orlando airport, on my way home after attending the 2016 American Marketing Association’s Symposium for the Marketing of Higher Education. It was an absolutely fantastic conference—a good mix of inspiring keynotes, informative sessions, and valuable networking. On Monday, I had the opportunity to co-present a session on social listening […]

Read More