It’s Time For Higher Ed Marketers To Embrace Social Listening

Online conversations equal reality for many people In a world where, for most people, reality is what they see on their computers and mobile devices, it is imperative for campuses to understand the online conversation about their brand. While campuses and companies continue to invest money in branding and PR campaigns, the general population is […]

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Great Social Listening Article in CASE Currents

Hi readers! This is a quick post to draw your attention to an article in the March/April 2017 issue of CASE Currents that is currently available to the public: Catch the Conversation. This is a deep dive into the topic of social listening for higher education. I was interviewed for the piece, so if you’re […]

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What Does “Social Media Strategy” Mean?

This post was originally written for the Higher Ed Experts Faculty Voices series. As a member of the faculty, I teach Social Media Measurement for Higher Ed, a 4-week online certificate course to help higher education professionals improve their ability to quantify their social media efforts. In addition to discussing higher ed social media metrics, […]

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Free Resource For Higher Ed Marketers and Enrollment Managers

Every higher ed pro I know loves free resources. We’re a unique industry that often shares our “secret sauce” with each other. Unfortunately, that also means that many of us do the same things to attract the same students, and we find ourselves with the same problems. In the higher ed marketplace, enrollment growth leaders […]

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Social Listening in Higher Ed – #AMAHigherEd Presentation

Session Summary I’m writing this from the Orlando airport, on my way home after attending the 2016 American Marketing Association’s Symposium for the Marketing of Higher Education. It was an absolutely fantastic conference—a good mix of inspiring keynotes, informative sessions, and valuable networking. On Monday, I had the opportunity to co-present a session on social listening […]

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Building A Higher Ed Social Media Budget

This post was originally written for the Higher Ed Experts Faculty Voices series. As a member of the faculty, I teach Social Media Measurement for Higher Ed, a 4-week online certificate course to help higher education professionals improve their ability to quantify their social media efforts. In addition to discussing higher ed social media metrics, […]

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Social Media Metrics Webinar

In September I teamed up with the Direct Marketing Association to present an overview of the article I authored in the 2016 DMA Analytics Journal, Make Metrics Matter: Translating Social Media for Executives. The recording is now available—consider it a free social media metrics webinar! In this 7 minute and 30 second video, I touch on some of the […]

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Higher Ed Advice: How To Determine Institutional Voice on Social Media

This post was originally written for the Higher Ed Experts Faculty Voices series. As a member of the faculty, I teach Social Media Measurement for Higher Ed, a 4-week online certificate course to help higher education professionals improve their ability to quantify their social media efforts. In addition to discussing higher ed social media metrics, […]

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Publication Announcement: Engaging the Digital Generation

I am pleased to announce that the newest volume of New Directions in Student Services, Engaging The Digital Generation, is now available for pre-order (and should be released this month). Edited by Josie Ahlquist and Ed Cabellon, this monograph brings together research and practical guidance for student affairs practitioners that want to better understand how […]

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4 Reasons To Use Social Media Listening in Higher Education

This post was originally written for the Higher Ed Experts Faculty Voices series. As a member of the faculty, I teach Social Media Measurement for Higher Ed, a 4-week online certificate course to help higher education professionals improve their ability to quantify their social media efforts. In addition to discussion higher ed social media metrics, […]

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