My Top 5 Session Picks for AMA Higher Ed 2017

Last year, I was honored to be named in Kristen Ingel’s list of selected 2016 AMA Higher Ed sessions. Kristen can’t make it to the conference this year (sad!),  so I’ve decided to choose my own. These represent the sessions that I’m most looking forward to, and I plan to attend all of them. Selection […]

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4 Things I Still Remember From The 2016 AMA Higher Ed Symposium

In less than two months I’ll be in Atlanta for the American Marketing Association’s 2017 Symposium for the Marketing of Higher Education (AMA Higher Ed for short). This is the first time I’ll be attending in back-to-back years, and today I’m looking back on highlights from the 2016 conference, ten months later. Memorable Meetings The […]

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Looking Beyond Higher Ed For Professional Development and Networking

Some of the most influential professional development activities I’ve participated in have nothing to do with higher education. South By Southwest Interactive. Social Media Strategies Summit. American Marketing Association Analytics With Purpose Conference. Ungeeked Elite. Books by Jay Baer, Olivier Blanchard, and Chris Brogan. I believe these made me a more creative, innovative, and connected […]

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Marketing Goals Should Focus on Outcomes, Not Output

Do your marketing goals look a little like this? Regularly post on our primary social networks Create at least one video per week Write 7 blog posts per semester Get one student per week to do a social media takeover Create great content that resonates with our audience It’s ok if they do. You’re not […]

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Social Listening for Content Strategy

A week ago today I was in Boston at the eduWeb Digital Summit. I got to meet some amazing online friends in person, catch up with old ones, and check out the amazing exhibitor lineup. My contribution to the conference was a presentation about social listening for content strategy and storytelling. I’m slightly obsessed with […]

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Two Topics That SXSW Should Feature – Please Help!

You may have heard of South by Southwest. Originally a music festival, it’s now an almost month-long mashup of events each spring that focus on music, technology & society, film, and education. The event is huge. Seriously, huge. Last year over 70,000 people attended the conference from 95 countries. There are over 2,000 sessions included […]

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Social Listening Podcast: Hashtag Higher Ed

Looking for something new to add to your podcast playlist? I’m on this week’s Hashtag Higher Ed podcast speaking with Stephen App about the massive opportunity social listening represents for college campuses. Here are some of the things we discuss in the 40-minute social listening podcast: Why social listening matters The difference between social media […]

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The Next Wave of Market Intelligence: Social Listening

Indulge me, for a minute, while I paint a picture of a data-driven marketer’s paradise. Imagine a persistent focus group of all the right audience segments sitting outside your office, with no prompting needed for rich discussion. You have instant access to longitudinal data about your customers’ emotions, opinions, and intent at the push of […]

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Gateway Technical College Keynote Slides: Communicating With Students In The Digital Age

A few weeks ago I had the honor of delivering the keynote address for the kickoff of Spring Professional Development Week at Gateway Technical College. I shared data about the adoption of various communication platforms by college students, and findings from my dissertation and the National Survey of Student Engagement that suggest that the use […]

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4 Things I’ve Learned Teaching Social Media Measurement To Higher Education Professionals

I’ve been teaching the Higher Ed Experts’ social media measurement class for two years. Dozens of students from three countries, working in functional areas including admissions, alumni affairs, career services, development, marketing and communications, and academic program management, have devoted four weeks to improve the measurement of their social media program. I’ve enjoyed spending my […]

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