I’m Joining the CASE Summer Institute Faculty

Liz presenting at a CASE event

I’m not afraid to say it—CASE has become one of my favorite higher education professional organizations. They are involved on social media, produce quality publications, and their events are always well-executed (including the wifi, coffee, and catering!)

So, I’m very excited to announce that I will joining the faculty of the 2017 Summer Institute in Communications and Marketing. I’ll be joining an impressive group of faculty to work with over 100 campus professionals for five days. There are tracks for folks interested in social media strategy, digital tools, marketing planning, developing a magazine, or campus communications.

What I’m Presenting

Some of my contributions to the institute will include:

Social Media Strategy Workshop

This is the core of my work with the conference—a hands-on workshop spread out over three days.

Are you tasked with developing and managing a social media program for your department or campus? In this workshop, I’ll will guide you through the key pillars of a successful social media strategy. We’ll cover how to align your strategies and tactics with goals, how to develop a content strategy and editorial process, must-have guidelines and policies, sources of ongoing professional development, and how to measure your effectiveness. You’ll leave with a draft of a social media playbook you can start using as soon as you return to campus!

Using Social Insights to Inform Marketing and Communications Strategy

This will be a keynote session for all institute attendees.

Social media is not just a marketing or engagement tool. It’s a rich source of intelligence to inform your marketing and communications strategy. Voice of customer, competitive insights, brand health indicators, and crisis warnings can all be gathered from online conversation. Learn how to uncover this information and use it to inform your content strategy, brand marketing, and crisis communication.

Measure What Matters

This will be an elective session later in the conference.

Finding data is no longer a problem. We’re drowning in it. What metrics actually communicate the outcome of your marketing and the value you provide to your institution? You’ll leave this session inspired to create a measurement plan that communicates outcomes, not activities, and supports strategic decision making.

We’ll Have A Great Time In Boston

There will also be lots of networking and small group discussion time. I’m really looking forward to providing future industry leaders with the foundation they need to execute meaningful social media strategies in higher education. These are the folks that will be asking “why” when others are saying “wow!”

Will you be there?

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