Social Listening Survey: Your Feedback Requested!

Calling all campus-based higher education professionals! If you have 10-15 minutes in the next couple of days, your feedback will guide the creation of a new strategic partner for campuses.

My Vision

I believe that college campuses are missing opportunities to gain valuable insights from their audience (prospects, students, donors, etc.) because they don’t have the time or money to invest in social listening—that is, monitoring conversations on social media, blogs, discussion forums, and other places around the web. The technology exists for campuses to do this, but software is expensive and human resources are scarce.

I want to solve this problem and empower campuses to find and analyze online conversations that matter, seize every engagement opportunity, and develop data-informed strategies.

My Plan

I want to launch a consultancy to address these issues at scale, while delivering tailored insights and opportunities to individual campuses and departments. But before I do that, I need to learn more about the challenges facing campuses and the desire for this solution.

How You Can Help

Please take this survey to learn more about how social listening can impact campus outcomes, and help me determine how to move forward with this project. Direct survey link:

Your responses will be anonymous. After completing the survey, you may submit your information to receive an Amazon gift card. The first 100 people to complete the survey and submit their information will receive a $5 Amazon gift card.  You can also sign up to learn more about my consultancy as it develops.

If you have any questions about the survey or my idea, I’d love to hear from you. Contact me however you prefer!

Learn More

For more information about what social listening is and how it can help campuses, please read my article for Inside Higher Ed and/or this recap of my presentation at the AMA Higher Education Symposium.

Thank you in advance. I truly appreciate your feedback during such a busy time on campus.

Note: The survey will close on May 5. At that time, this post will magically disappear from the internet. 🙂

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